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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
According to consultant Len Markidan, there’s one surefire way to know whether it’s time to dump a customer.
May 1, 2015 – by Dave Vagnoni
A few years ago, something just didn’t seem right at Top 40 distributor AIA Corporation (asi/109480).
Q&A With HR Director At AIA »
May 1, 2015 – by Sara Lavenduski
When students at New York’s South Glens Falls High School annually reach their 28th straight hour of dancing for charity, you’d think they’d be utterly exhausted.
Fun Wearables Shine At Charity Event »
Apr 1, 2015 – by Shane Dale
Has business been stagnant lately for reasons that are difficult to pinpoint? Maybe it’s time to rebrand.
Advice For Improving Your Company's Image »
Apr 1, 2015 – by Dave Vagnoni
The thought of shifting to a new ERP system can be daunting, even for a well-established company.
Patience And Persistence Matter Most »
Apr 1, 2015 – by Jean Erickson
No doubt about it, the U.S. pet industry has legs.
Pup Becomes A Branded Products Star »
Mar 1, 2015 – by Theresa Hegel
There may be no more important step companies need to take today than ensuring their digital information is protected.
Act Now To Avoid Disaster Later »
Mar 1, 2015 – by Dave Vagnoni
Securing positive media coverage is a real benefit to your company and should be part of your marketing strategy.
Relevancy, Reliability And Relationships Are Key »
Mar 1, 2015 – by Andraya Vantrease
Each year, Fashion Week in New York is christened by a stylish display of charity, as a host of celebrities turn out to support a national awareness campaign called The Heart Truth.
Signature Promos Share The Fashion Runway »