Recent Articles

Under Pressure

With margins squeezed and online options expanding, how can distributors stay profitable selling apparel?

Focus On Something Other Than Sales »

Disappearing Inks

For years, plastisol inks containing PVC have been the screen-printing standard. But now, environmental worries may be changing everything.

What The Future Holds For Plastisol »

Going Live

Our editors traveled to four live events to see how logoed apparel is energizing promotions and building brands.

Looking For Promotions At Live Events »

Live Event Promotions - Logos Take Over Lions' Country

Most college campuses are relatively quiet on Memorial Day weekend. Not so at Penn State’s University Park campus this year.

Annual Happy Volley Volleyball Championship »

Live Event Promotions - Apparel Wins Best In Show

Along Philadelphia’s famed Main Line, the Devon Horse Show (DHS) is one of the summer’s most celebrated events.

Apparel Stands Out From The Crowd »

Live Event Promotions - Swag That Rocks

When you’re a hard-rocking punk band, you need swag that blares as brashly as your distorted bar chords.

Shirts, Stickers, Buttons Part of Band's Merch »

Live Event Promotions - T-Shirts Highlight Fundraiser

It was a sea of white in late May for the Yonkers, NY-based Paideia School 15 annual charity event – a 1.5-mile walk followed by a spring carnival.

T-shirts Help Create Celebratory Feel »

Live from New York

Barbara Corcoran, the star of business-reality TV show Shark Tank, headlined the ASI Show New York in May with her special brand of Big Apple inspiration.

Reality Star Offers 5 Tips To Success »

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