Fey Completes Acquisition Of Molenaar
Two Companies Working Closely For Smooth Transition
In a deal that was first announced in April, supplier firm Fey Promotional Products Group (asi/54040) has completed its acquisition of Molenaar (asi/71980), which produces the M-i Line of products. As part of the deal, production of Molenaar's products will now move to Fey's 300,000 square foot facility in Edgerton, MN.
For Fey, the acquisition means an expansion of its product line further into the housewares and tools category. "Placing your message in the home is a distinct category for our industry which will continually grow," said Ron Williams, Fey's director of marketing. "We will continue Molenaar's new product activity, and plan to introduce several new products in 2014 and beyond."
Since the deal was initially signed, the two companies have been working closely to ensure a smooth transition. "We have been training side-by-side with Molenaar's associates and are delighted a number of Molenaar's production associates, customer service representatives and graphic artists will be joining Fey," said Mike Fey, vice president of Fey Promotional Products.
Distributors who have done business with M-i Line in the past should continue to use the same e-mail address, fax number and phone number that they've used before. Fey's acquisition of Molenaar expands its growth strategy, as it previously purchased Reflectix (asi/81233) in 2009.