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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Customer service can be trying, difficult work. Finding and training great customer service reps can be equally as demanding.
Sep 1, 2015 – by Andraya Vantrease
From the historic streets of San Juan to the picturesque marinas of Cabo Rojo, Puerto Rico is known for its vibrant culture, colorful celebrations and, of course, rum.
Rum Marketers Embrace Promo Items »
Sep 1, 2015 – by Shane Dale
Nearly 40% of the world’s employees now work remotely, studies show, and experts believe that number will only grow over time.
Tips For Boosting Communication And Recognition »
Aug 1, 2015 – by Dave Vagnoni
Some of the world’s most successful companies use big data to target business opportunities, but can this approach help companies in the ad specialty industry?
The Goal Is Finding Customer Preferences »
Jul 1, 2015 – by Shane Dale
With a recent increase in state and federal regulations – not to mention a heightened concern among end-buyers – promotional product safety is as important as it’s ever been.
What Distributors Need To Know »
Jul 1, 2015 – by Dave Vagnoni
Research suggests as many as 30% of American workers now telecommute – a monumental jump compared to just a decade ago.
Benefits Of Working Exclusively At Home »
Jun 1, 2015 – by Shane Dale
When he needs to find the next great employee for his company, Mike Michalowicz often ditches conventional wisdom.
Creative Ways To Attract Star Employees »
Jun 1, 2015 – by Dave Vagnoni
Dave Sarro saw the sea change coming. Just as importantly, he acted in time to benefit from it.
Patience And Investment Spur Growth »
Jun 1, 2015 – by Alex Palmer
The biggest names in music – from Katy Perry to Kanye West to Elton John – have all been hit by falling album sales in recent years.
Promo Items Boost Music Sales »