Counselor Commentary

Our weekly take on the biggest news and how it impacts companies in the ad specialty market.

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Little Things Lead To Big Retention At The Next Trend Designs

The Counselor Best Places to Work Road Tour began its second day in Mississauga, Canada, with a red carpet welcome from distributor firm The Next Trend Designs (TNT).

Recognition And Benefits Extras Go A Long Way »


Appointment Viewing At AZX

Videos are serious business at AZX Sport (asi/30250). Take one of its recent efforts.

Videos Not Only Educate, But Encourage Camaraderie »


Ax-Throwing & Caesar-Drinking at McCabe

Several years ago, Jamie McCabe, president of McCabe Promotional Advertising, lost out on a program deal to a competitor over price.

"We Needed To Be Memorable" »

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