Industry Overview
Printers are entering the ad specialties industry in record numbers. In fact, today, it is estimated that there over 4,600 quick and commercial printer members of the Advertising Specialty Institute (ASI) selling promotional products. The growth comes from not only single-owner store fronts but from well-established franchises as well. AlphaGraphics, Minuteman Press, and SirSpeedy/PIP are just some of the groups that encourage their stores to diversify with promotional products.   The reason for this growth is three-fold.
• First, printers face increased competition from electronic/ and Internet print delivery, box-store services, and a general increase in the number of businesses vying for their customers.     • Second, the ad specialties industry now provides simple-to-use research and marketing tools, along with online access to leading promotional products suppliers.     • Third, affiliate programs via ASI (UPS, OfficeMax, Credit Card Processing, Healthcare etc…) are adding thousands of saved dollars to printer’s bottom lines.
With margins as high as 40%, the ability to open up new sales channels, and the benefit of securing customer relationships the time is right for you to take a look at this profitable opportunity.   Click Here to learn more about ASI and the promotional products industry!