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2010 Business Planning Guide

This four-part how-to guide provides strategies to help prepare your business for growth today, throughout 2010, into 2011, and even beyond 2012. Plus, our exclusive State of the Industry survey offers a snapshot of where the market is and where it’s headed.

Sales Strategies

The Immediate Plan

Three strategies to grow your business right now.
More | Charts (PDF)
Marketing Strategies

2010 Q4 Strategy

Three tactics to help plan for three to six months from now.
More| Charts (PDF)
Company Operations

2011 Business Plan

Three strategies to set your company up for growth next year.
More| Charts (PDF)

Business Partnerships

The Long-Term Plan

Three strategies to prepare for 2012 and beyond.
More| Charts (PDF)


Top 40

Counselor's exclusive 2010 rankings of the distributors and suppliers with the most revenue in the advertising specialty market. Get complete lists and a few company profiles below.


Distributor Top 40

Facts & figures, five-year revenue tracking and 12 in-depth profiles.
More | Downloadable PDF

Supplier Top 40

Facts & figures, five-year revenue tracking and 13 in-depth profiles.
More | Downloadable PDF
Multi-Million Dollar Roundtable

The Multimillion-Dollar Roundtable is a designation presented to distributors reporting a sales volume of $2 million and over, and suppliers who have each earned an annual sales volume of $5 million and over.

Distributor MMRT


Presenting the 2010 Multi-Million Dollar Distributor Roundtable.

Supplier MMRT


Presenting the 2010 Multi-Million Dollar Supplier Roundtable.

Exclusive Webinar

Exclusive Webinar

Business-Building Strategies

Inside Counselor's State of the Industry 2010.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

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