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State of the Industry 2007



Counselor's State of the Industry is designed as a how-to manual for advertising specialty practitioners. Our guide gives you all the information you need to drive your business.

Research by Larry Basinait, ASI and Dr. Marjorie Cooper, Baylor University.

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Top 40 Distributors


The 2007 edition of Counselor's exclusive listing of the distributors with the most industry revenues during 2006.
Charts & Stats (PDF)
Profiles (PDF)
Multimillion Dollar Roundtable (PDF)

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Top 40 Suppliers


The 2007 edition of Counselor's exclusive listing of the suppliers with the most industry revenues during 2006.
Charts & Stats (PDF)
Profiles (PDF)
Multimillion Dollar Roundtable (PDF)

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How to Become an Apparel Sales Pro


Find out what the most popular advertising specialties are, along with how to sell the top one, apparel. 
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How to Own the Pharmaceutical Market


Get a list of the top end-user markets, along with how to penetrate the No. 1 market, pharmaceuticals.
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How to Achieve Double-Digit Growth

Revenue in the ad specialty market soared to a record $18.6 billion. Find out more, including industry health ratings.
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How to Nail a Million-Dollar Account

So, who are you facing in the field to get that prized big client? Find out more, including how to close big deals.
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How to Measure Profitability

Some distributors measure the profitability of each client or the profitability of each order. Many do neither.
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How to Sell Incentive Programs

If your distributorship isn't in the incentive program business, it should be. After all, the payoff can be huge.
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How to Amp Up Your Creativity

Win business with a unique approach. Learn more, including tips on how to be creative in your sales approach.
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How to Recruit Sales Stars

Learn how to hire and retain top salespeople, along with hiring trends for both distributors and suppliers.
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How to Net Online Sales

Build an online business and learn the top reasons why suppliers have Web sites.
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How to Get Deadbeats to Pay

Getting reluctant clients to pay up can be difficult. Learn more, including average wait time for payment for both distributors and suppliers.
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How to Source Products

Importing is on the rise. Find out more about purchasing habits and why distributors are going to outsiders.
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How to Sell Your Business

Acquisitions are about as common to the ad specialties market these days as missed payments from customers. Learn more, including how to capitalize on big sales increases.
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More State of the Industry 2007

 • Editor's Letter | Contact Editor
 • Contributors: Catch The Fever
 • ADDITIONAL ISSUES:
2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000
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11.25%


This is the average amount of revenue growth that the Top 40 distributors realized between 2005 and 2006.

411.4 million


The amount of revenue difference between the number-one industry supplier and the 40th.