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During July and August of 2010, a team conducted in-person interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas on behalf of ASI regarding promotional products they had received. The purpose of the interviews was to understand frequency of use, why the promotional product was kept and to estimate the number of impressions the advertiser makes with the item. In-person interviewers conducted a total of 406 completed surveys regarding 1,033 promotional products.

Further, an online panel survey was conducted among recipients of advertising specialties to augment the sample from the in-person interviews. Combined with the in-person interviews, there was a total of 3,332 completed surveys for this study.

Respondents were asked if they had received any promotional products in the last 12 months. Respondents were employed people and age 21 or older. The findings below are taken from U.S. respondents only.

For more information, contact Dawn Marie, ASI's public relations manager,
at 215-953-3119 and press@asicentral.com.


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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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