During July and August of 2010, a team conducted in-person interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas on behalf of ASI regarding promotional products they had received. The purpose of the interviews was to understand frequency of use, why the promotional product was kept and to estimate the number of impressions the advertiser makes with the item. In-person interviewers conducted a total of 406 completed surveys regarding 1,033 promotional products.
Further, an online panel survey was conducted among recipients of advertising specialties to augment the sample from the in-person interviews. Combined with the in-person interviews, there was a total of 3,332 completed surveys for this study.
Respondents were asked if they had received any promotional products in the last 12 months. Respondents were employed people and age 21 or older. The findings below are taken from U.S. respondents only.
For more information, contact Dawn Marie, ASI's public relations manager,
at 215-953-3119 and firstname.lastname@example.org.