Uniforms Trend Report

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Volume Number

Uniforms® Trend Report™
www.uniformsmag.com Volume 2 / April 29, 2008
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INDUSTRY NEWS  
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Cintas, Superior, Disney win big at
2008 Image of the Year Awards

Cintas, Superior Uniform and Disney were the big winners in the 2008 Image of the Year Awards, announced at the recent North American Uniform Manufacturers and Distributors (NAUMD) show in Nashville. NAUMD President Richard Lerman said there were over 150 entries in the competition, with winners selected by a panel of eight judges, including fashion professionals from Parsons School of Design and Fashion Institute of Technology.

Image of the Year winners included:

Casinos & Gaming  
Casinos & Gaming Bragard , Inc. for MGM Grand Las Vegas
Bragard , Inc
.
for MGM Grand Las Vegas
Cintas for Planet Hollywood Casino
Cintas

for Planet Hollywood Casino

Cruise Lines
Entertainment
Cintas for Silversea Cruises
Cintas

for Silversea Cruises
Walt Disney Entertainment for Coronado Springs Resort Rix Lounge
Walt Disney Entertainment
for Coronado Springs Resort Rix Lounge

Healthcare
 
Cintas for Centra Care-Florida Hospital Urgent Care
Cintas
for Centra Care-Florida Hospital Urgent Care
 
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More Industry News
McMakeover!
TSA gets lazy with uniforms – again…
…as officers prepare to wear a new uniform
Industry gains a big uniform retailer
Superior earnings up
Imagewear helps lead VF higher
Record results at UniFirst
G&K makes Mid-Atlantic acquisition
 
Market Segments
LAW ENFORCEMENT
Black is back in Springfield, MA…
…and in Austin, TX
CASINO
Tag-team security?
HEALTH CARE
Color-coded scrubs help ID workers
 
In the July/August issue of Uniforms
Profile: Chick-Fil-A. One of the top-performing restaurant chains in the world, Chick-Fil-A now has a performance-based uniform program to match.
Back of the House is HOT. Designer uniforms aren't just for front desk and concierge employees. From Cintas to Ivanka Trump, designers are creating stylish but comfortable uniforms for back-of-the-house staff, too.
Oakwood Worldwide. Oakwood Worldwide specializes in housing corporate executives, so it updated its uniforms to match its clientele – more fitted, polished and professional.
PLUS: The uniforms they're wearing in Maui…How Wowies! plans to go Hooters one better…Holiday Inn Select wins a makeover…opportunities in outerwear, and more.
For more information about the July/August issue of Uniforms, contact Jay Gordon at 215-953-3324 or jgordon@asicentral.com

Hotels
 
Restaurants
Cintas for NYLO Hotels
Cintas
for NYLO Hotels
Walt Disney Entertainment for Fort Wilderness
Walt Disney Entertainment
for Fort Wilderness
Blade Uniforms for Arby's
Blade Uniforms
for Arby's


Retail
 
Service Organizations
Superior Uniform Group for Ben & Jerry's
Superior Uniform Group
for Ben & Jerry's
Superior Uniform Group for Walgreens
Superior Uniform Group
for Walgreens
SBrookhurst, Inc. for Mary Kay
Brookhurst, Inc.
for Mary Kay

Theme Parks & Arenas
 
Superior Uniform Group for Cincinnati Reds All American Ballpark
Superior Uniform Group
for Cincinnati Reds All American Ballpark

"Winning the 2008 IOY Award in the hotels category is a great honor," says Michael Mueller, president of NYLO Hotels. "To develop the concept and styles for our line, NYLO partnered with Cintas and Daniel Vosovic, an emerging star in the fashion world. This award is confirmation that we selected a winning combination."

Cintas' program for Centra Care-Florida included apparel for administrative staff, physicians, marketing personnel and nurses. Design elements are incorporated into each piece to complement the rebranding and renovation of their facilities.

"In conjunction with our rebranding efforts, we wanted to use our apparel program to create a consistent patient experience throughout our 14 clinics," says Stacey Blackmon, executive director of sales and marketing at Centra Care. "The apparel was key to establishing a streamlined identity, and it positions our staff to be an extension of the Centra Care brand."

Cintas also won for its full range of designs – from bellman to sommelier – for Silversea, a luxury cruise line. "Having our employees dressed in an award-winning uniform program further refines our guests' experience as they enjoy the beauty and wonders of the ocean," says Alia Abou Asali, director of purchasing for Silversea.

Designs for Planet Hollywood included chic ensembles inspired by the red carpet of Hollywood. Featuring sleek, lightweight blends, garments allow for stretch and comfort while revealing one of the most exciting looks on the Las Vegas strip.

Superior designed all job classes and departments within Walgreens to have a consistent, upbeat, professional look, with fabrics and styles chosen for their durability and comfort. "How exciting for all of us! There was a lot of hard work and effort from all sides on this uniform change, and it is wonderful to see Walgreens setting a standard," says Marji Nelson of Walgreens corporate purchasing.

Superior's goal for the Great American Ballpark uniforms was to offer a unique and professional uniform while still being casual and comfortable in all climates. Moisture management fabrics, bright athletic colors, and of course a baseball "motif" helped Superior meet its objectives.

"The uniform program was designed to emphasize a baseball atmosphere, and it succeeded," says Don Dierig, spokesman for client Sportservice. [Team Owner] Bob Castellini set a goal to have fans look around the park and say, ‘Wow, we're the Cincinnati Reds.' We're excited that over eight months of planning and effort has paid off with this award."

Bragard Inc. shared first place in the Casino & Gaming category for the custom-designed uniform program at MGM Grand Las Vegas Casino, a program developed by CEO Benjamin Bragard. "This award is a credit to our dedicated research & design studio," he says, "which is comprised of 30 professionals armed with a unique creativity and a strong understanding of the requirements for professional apparel in the hospitality industry."

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McMakeover!
A long-rumored uniform makeover at the Golden Arches is finally happening – on the other side of the pond. McDonald's has hired British fashion designer Bruce Oldfield to redesign uniforms for McDonald's U.K. workforce. Some of the 67,000 workers at the chain's 1,200 U.K. outlets began wearing the new uniforms last week.

New wardrobes include black suits with white shirts and a tie for male managers, and a skirt, patterned blouse and scarf for female managers. Line workers will wear cargo pants, polo shirts in black and caramel, and baseball caps.

McDonald's workers in Britain model their new uniforms created by designer Bruce Oldfield (2nd from right). Photo credit: Lewis Whyld/PA, The Guardian
McDonald's workers in Britain model their
new uniforms created by designer
Bruce Oldfield (2nd from right).
Photo credit: Lewis Whyld/PA, The Guardian


"The new uniform reflects how there is now a more up-market feel to the business. You still have the value meals on the menu but there are also the premium ones, and these uniforms give a more premium feel," David Fairhurst, chief people officer of McDonalds' Northern Europe division, tells Forbes magazine. The only place a Golden Arches logo shows up in the manager's uniform is on one of the three tie choices.

Oldfield, who has designed fashions for Princess Diana and Catherine Zeta-Jones, among others, took almost two years to finalize the McDonald's redesign, which is estimated to cost some $5 million.

A long-rumored "hip-hop" makeover for U.S. McDonald's uniforms has yet to materialize. As long ago as 2005, McDonald's was reportedly thinking about hiring design help ranging from Tommy Hilfiger and American Eagle to hip-hop labels such as Sean John (P Diddy), Phat Farm (Russell Simmons) and Rocawear (Jay-Z). In late 2006 McDonald's USA issued a statement saying it was not working on new uniforms. Will the UK unit's hiring of Bruce Oldfield spur McDonald's to action here in the U.S.? Stay tuned...

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TSA gets lazy with uniforms – again…
U.S. Transportation Security Administration uniforms were left unsecured at an O'Hare International Airport checkpoint back in March, prompting renewed calls for tighter controls over TSA identity wear. A TSA spokesman told the Chicago Sun-Times the items were in an area beyond security checkpoints and were accessible to the public, and insisted that someone wearing a TSA uniform still could not get into a secure area without proper identification.

Still, aviation security experts say such incidents do risk having the uniforms stolen and used to penetrate airport security. With a stolen uniform, "you could do anything the checkpoint is designed to protect against," Mary Schiavo, a former U.S. Department of Transportation inspector general, told the Associated Press. A Chicago Department of Aviation document dated March 14 indicated that unsecured items were found at six O'Hare checkpoints, including multiple TSA sweaters and jackets, one TSA shirt and a pair of uniform pants.

The incident prompted Illinois senator and Democratic presidential candidate Barack Obama to send a letter to TSA expressing "serious concerns" over TSA uniforms and other gear being left in the open at O'Hare. "As you know, terrorists have attempted to impersonate law enforcement and other security officials in order to gather intelligence, conduct counter-surveillance, and even carry out attacks," Obama wrote to TSA Assistant Secretary Edmund Hawley. "Considering the extraordinary security threats our nation faces every day, reports suggesting that uniforms could possibly be accessed are wholly unacceptable."

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…as officers prepare to wear a new uniform…as officers prepare to wear a new uniform
As part of TSA's Evolution of the Checkpoint initiative, TSA officers may soon be wearing a more police-like uniform. TSA's National Advisory Council identified uniforms as a major issue among the agency's 43,000 Transportation Security Officers. An independent Uniform Board, comprised of TSOs and managers from all three TSA regions, was created to work closely with TSA administrators to recommend changes.

The board reviewed and developed recommendations on all aspects of the current uniform – color, appearance, durability, ease of care and professional image – and presented them to TSA leadership. The initiative was guided by the basic principle that dress and appearance should promote esprit de corps within the workforce while instilling trust and confidence in the public. The new uniforms could begin rolling out this fall.

Key features of the new uniform program include dark blue 65/35 poly/cotton blend shirts that will stay cleaner and be more comfortable for officers; better-fitting pants with wider belt loops; better-quality ties; metal badges in place of embroidered ones; and name tags that display officers' last name and rank, allowing passengers to identify officers more easily. Also, uniform shirts will no longer feature embroidered TSA logos on the back, improving overall appearance.

Bloggers on the TSA web site were less than upbeat about the changes:

"Did nobody think to test the new uniform shirts against liquids? The slightest amount of wetness drastically changes the color of the shirt in the places that get wet. The uniforms LOOK better, yes, but they will look gross 20 minutes into wearing them."

"My dress shirt for service dress blue is also made of 65-35 poly-cotton. It must be ironed before wear or it looks like total trash. I do not see any sewn-in creases on the new shirt either, which means that officers will not have any professional creases on their shirt. You can't take them seriously if they aren't starched and pressed."

For a 360° view of the new TSA uniforms, click here.

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Industry gains a big uniform retailer
S&K Famous Brands Inc., a Glen Allen, VA-based menswear retailer with 220 stores in 26 states, is taking the plunge into the uniforms business, creating a new division to design and sell uniforms. S&K Corporate Apparel will offer a wide range of uniforms for the hospitality, restaurant/foodservice and health-care markets, among others.

"We are good at sourcing clothes," S&K CEO Joseph A. Oliver III tells the Richmond Times-Dispatch. "We have customers who own their own businesses and need different types of uniforms. We have people to design them, get the company's approval on the design, have them made and then get them to the employees." Employees can also get their uniforms altered at any S&K store. "That makes us different from others in the uniform business," Oliver says. The company has signed up about 20 accounts so far and expects to generate about $5 million in annual uniform sales within five years.

S&K Corporate Apparel will have plenty of company in its mid-Atlantic markets, according to the Times-Dispatch. Ukrop's Dress Express is a uniform partnership between James E. Ukrop, chairman of Ukrop's Super Markets Inc., and his brother, Robert S. Ukrop. It now has 1,200-plus national accounts since being created in 1993. Also in the mix for corporate apparel business: TwinHill Corporate Apparel, the uniform division of The Men's Wearhouse, which the retailer acquired in 2002.

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Superior earnings up
Superior Uniform Group, Inc. announced first quarter earnings from continuing operations of $914,808 on net sales of $33.3 million (up 15.9%), compared to earnings of $240,488 on sales of $28.7 million for 1Q 2007. "These significant increases were the result of several new program launches carried over from the second half of 2007," says CEO Michael Benstock. While Superior is pleased with the results, "the current economic outlook appears more demanding," he adds. "We are approaching the second half of 2008 with a measured level of cautiousness."

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Imagewear helps lead VF higher
VF Corporation announced first quarter 2008 revenues rose 10% to a record $1.8 billion, compared with $1.7 billion in 1Q 2007. Income from continuing operations in 1Q 2008 increased 11% to a record $149.0 million, compared with $134.1 million in 1Q 2007.

"Our record results for the first quarter demonstrate the strength and diversity of the business platform we have built – in brands, geographies, product categories and channels of distribution," says President and CEO Eric Wiseman. Total revenues for VF's Imagewear coalition rose 16% in the quarter, with the acquisition of Majestic Athletic adding $35 million to revenues. VF's international and direct-to-consumer businesses continue to drive growth as well, with international revenues increasing 21% and retail revenues up 24%.

Also at VF, Dan Hesse, president and CEO of Sprint Nextel Corporation, has resigned from VF's Board of Directors to focus on his business commitments. Hesse, 54, was elected to VF's board in 1999 and served as a member on the Finance and Compensation Committees.

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Record results at UniFirst
UniFirst Corporation announced record second quarter revenues and earnings. 2Q net income increased to $15.3 million from 2Q 2007 net income of $7.0 million. In addition, net income for the first six months of fiscal 2008 increased to $31.8 million from $20.7 million for the first six months of 2007. Revenues were a record $270.3 million (up 21.6%) and $517.5 million (up 16.4%) for the 2Q and first six months of 2008, respectively.

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G&K makes Mid-Atlantic acquisition
G&K Services, Inc. has acquired the assets of Best Uniform Rental, Inc., a uniform and facility services company serving customers in New Jersey, Pennsylvania and Delaware. The acquisition increases G&K's market share and service network in the Mid-Atlantic region and will contribute approximately $7 million in annual revenue.

"Best Uniform Rental has been a strong Mid-Atlantic operator for over three decades, resulting in a solid and growing customer base," says Richard Marcantonio, G&K chairman and CEO. "Acquisitions remain one of several key strategic initiatives we're pursuing to further accelerate revenue growth and drive margin expansion."

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LAW ENFORCEMENT  
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Black is back in Springfield, MA…
The city's police department will once again wear black uniforms in an effort to curb youth violence. A department spokesman said the more severe uniforms give criminals a subtle sense of fear and send the message that officers are serious about making arrests. The previous police commissioner in Springfield had retired the black attire to give the department a "softer" image.

…and in Austin, TX
The Austin Police Department is getting new black uniforms and a new "retro" black and white paint scheme for its patrol cars, primarily so people will be able to instantly recognize them as police officers. Pant legs will no longer have a red stripe down the side, and patches will change from red to gray and silver. The uniforms will also help differentiate members of the APD from workers for other city agencies.

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CASINO  
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Tag-team security?
Casinos often employ high-tech surveillance techniques to spot card counters and other cheats, but relatively few use these types of sophisticated measures to monitor, say, hotel linens and uniforms.

But with millions of dollars of these items walking away from casinos each year, that could soon change. Casino operators are now inserting tiny radio frequency identification (RFID) tags in everything from gambling chips to shirt collars and even bed sheets – making it easier to track and recover the items if they are stolen.

Jeff Markman, president of Norristown, PA-based Positek RFID, says the tags cost about 75¢ each and last about five years or 200 washings. Markman says that in a large resort with 6,000 workers, the chips can prevent $50,000 worth of garment losses annually. But they can also make employees wary of being watched by "Big Brother"; some employees won't hesitate to cut the chips out of their clothing, he says.

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HEALTH CARE  
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Color-coded scrubs help ID workers
Doctors and nurses at Lehigh Regional Medical Center in Allentown, PA used to be able to wear any scrubs they wanted. That changed on April 1 when the hospital adopted a new uniform policy requiring staffers to wear color-coded scrubs that help patients, visitors and other staff readily identify which department of the hospital they work in.

When patients are admitted, they are given a legend of the uniforms and the staff positions they represent. There are 15 different uniforms, and each department got to pick its color scheme.

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