Successful Promotions

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Summer 2004

NEWS : Imprint



Summer 2004

Features

The Magic Of Promotional Products


When used effectively in a creative and enticing marketing campaign, few things can add an “abracadabra” to your response rate like logoed specialties. By J.R. Roren  Read Article...


Make Your Events Memorable


For special events, promotional products are like icing on the cake – they take your carefully planned function and make it that much more impressive. By Karen Akers Read Article...


Continuity Programs: The Power Of Persistence


Whether you’re striving for safety or sales goals, employee or brand loyalty, continuity programs can help you put the pieces together to make quite the profitable picture. By Karen Akers  Read Article...


The Golf Market: Driving For Dollars


Thanks to the likes of a Tiger and a Shark, the golf market is booming and a lucrative arena for business. Here’s what you need to know to maximize the multitude of opportunities and go for the green. By Joe Haley  Read Article...


The 10 Best Case Histories Ever


They kept employees and clients happy and loyal, generated invaluable goodwill and brand awareness and increased sales sometimes by triple digits. Behold 10 of the most amazing case histories we’ve ever come across – then take a page out of their books for your business! By Michele Bell & Josh Vasquez  Read Article...

Departments

Editorial
The Buys Of Summer

Wear It’s At
The promotional apparel style file

Latest & Greatest
Our product guru uncovers the hottest new items

Imagine That!
We pick the theme; you get the marketing ideas

Success Stories
Proof positive that promotional products work

Day Tripper
A three-month planning calendar to keep your promos moving

True Confessions
“Why I love promotional products!” A quick Q&A with a devotee…