Play Ball!
Spring has sprung and warm-weather sports are in full swing. Help spectators and players alike channel their inner Beckhams and Sharapovas with hot new athletic gear and products. By Joan Chaykin MORE

The New Look of Loyalty
Retaining valued customers using loyalty programs is more important than ever. As more and more companies are realizing this, here’s how to make your program stand out. By Kenneth Hein MORE

What Women Want
Marketing expert Mary Lou Quinlan shares her secrets for how marketers can appeal to women buyers. By Andy Cohen MORE

Launch Pad
Hot promotional news & ideas. MORE

To-do List
Helping you get it done By Matt George MORE

Pump Up This Promo
Jeweler Michael C. Fina ties promo into the last game at Yankee Stadium. By Jean Erickson
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