Going Viral
From dancing elves to helping out a friend with really bad hair, here are eight dos and don’ts to remember when trying to create positive word-of-mouth. By Kenneth Heinn MORE

Travel: California
What’s hot out on the “left” coast? Read on to find out the best places to eat, sleep and play. By Jill Malcolm MORE

Show Stoppers
A pen itself might not attract attention as a giveaway
at your trade show booth. But what if show-goers have to spin a wheel to win the pen? Suddenly, you’ve got an engaged and entertained audience. By Ron Donoho MORE

The Suite Life
Gifting suites are a great way to build buzz for an event. Here’s what you can learn from the swanky suites at the Academy Awards, the Grammy Awards and other VIP gatherings.
By Kenneth Hein MORE

To-do List
Helping you get it done By Matt George MORE

Launch Pad
Hot promotional news & ideas. MORE

Pump Up This Promo
Wholly Guacamole rebrands its popular dip.. By Jean Erickson
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