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October 2007

NEWS : Successful Promotions

From The Editor

Don’t Give These Gifts

Ever received a truly horrible gift? As we put together this issue – which has literally dozens of fantastic gifting ideas – talk around the office inevitably centered around some rotten – and sometimes bizarre – gifts some of us have unwrapped over the years. Here’s a sampling:

Kathy Huston, editor, Advantages magazine (our sister publication):
“The worst gift I ever received was a wok from my husband Steve when we were first married. “… Because you love Chinese food,” he told me. He learned very quickly that I loved to take out Chinese food. Not cook it, or anything else!”

Michele Bell, editor, Supplier Global Resource (sister publication):
“The worst gift I ever got is a tie between a pink dress about five years ago from my mother (wishful thinking on her part) and a cheese hoagie for Valentine’s Day from a boyfriend in college. Also, last year for my birthday, my boyfriend (thankfully, a different one from the hoagie guy) sent me a card that said, ‘I love you, Sweaty’ because he misspelled ‘Sweetie.’ Oy.”

Pierre Schnog, senior designer:
“Just this last Christmas, my sister-in-law and her husband gave us this Santa on a bike wine holder. It’s the most horrific thing you’ve ever seen, and thus has never seen the light of day.”

Amy Lucas, associate editor:
“My grandmother was a yard sale goddess, so for Christmas one year, she got me a denim skirt for a quarter that was straight out of the circus. It had an elastic waist, glass-mirrored square and triangles, glittery swirls and fuzzy pom-pom balls in every color of the rainbow. Needless to say, when she asked why I never wore it, I said, ‘It didn’t fit.’”

Nicole Rollender, editor, Wearables Business (sister publication):
“When I was a freshman in college, my stalker-ish boyfriend was a Star Trek freak. After he and his best friend – who spoke Klingon and wore transmitter pens – went to a Star Trek convention, my boyfriend gave me a Bajoran earring that I was supposed to wear in my left ear. It was supposed to be a sign of my commitment to him and to the show. I broke up with him almost immediately and threw the earring into the woods.”

My worst gift? It was Christmas morning, 1989, and we were at my boyfriend Bruce’s mother’s house. Good ’ol Jane didn’t have anything for me under the Christmas tree – except for a toy from a McDonald’s Happy Meal she had hurriedly wrapped up for me about two minutes before our gift exchange. “Ha! Ha! Isn’t that funny?” she exclaimed, as I unwrapped the gift. Yeah, real hysterical. Fortunately, Bruce and I broke up a few months later and I never had to spend another holiday with her.

If you’ve ever received an unusual – or simply truly bad – gift, drop us a line and let us know about it. We’ll send a $25 Starbucks card to whomever can come up with the most awful item.

Happy gifting

Melinda Ligos

PS: You can contact Melinda at (800) 326-7378, ext. 3434 or mligos@asicentral.com.