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Jan/Feb 2008

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January/February 2008:

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From The Editor

Thank Goodness for Anonymity

Did you know that Tom Cruise has dandruff, Britney has a hair weave and Nick Lachey has man boobs and a jelly belly? Oh wait, there’s more. Beyoncé recently went out in public with (gasp!) deodorant-caked underarms, and Paris had the nerve to be seen in a nightclub with lipstick on her teeth. It doesn’t end there. Poor Felicity Huffman (of Desperate Housewive’s fame) has some major cellulite, Katherine Heigl ruined her dress at a recent awards ceremony because of armpit sweat, and, worst of all, Victoria Beckham (a.k.a. Posh Spice) has a pimply forehead!

I learned all of that, and much more today by simply flipping through a few celebrity tabloids – a guilty pleasure I indulge in from time to time. Ah, to live the life of a celebrity, where your every waking moment is chronicled by a member of the paparazzi hiding in the bushes. I can only imagine what it would be like being tailed by a celebrity stalker. My every move would turn into a scandal. For instance, my husband and I were out to dinner last week when our one-year-old, without warning, let out a scream fit for a pterodactyl, jumped out of my husband’s lap and ran under the restaurant’s bar, much to the surprise of the bartender. Holding my Sea Breeze, I leapt up to go retrieve her. I can only imagine the headline that would run if these exploits had been chronicled in Star magazine: “Boozin’ Baby Goes Bonkers While Frantic Mom Swills Vodka!”

Luckily, I’m fortunate to have a little more anonymity than Paris, Lindsay or Britney. Of course, while none of us really needs to know which celebrity has bacne or a ginormous gut, their actions are still worth watching. As you’ll read in this month’s cover story, “Star Power,” many celebrities are master marketers whose actions can (and should) be duplicated by us mere mortals. Say what you want about Paris, but she was blogging before you and I knew what it was. And you can hate Lindsay all you want, but she’s got a thing or two to teach companies about building their brands. To learn their secrets, as well as some tips from Jen, Shaq, P. Diddy and other A-Listers, click here...

In the meantime, I’m turning my attention back to the tabloids so I can learn about how poor Jennifer Love Hewitt is telling people to “Stop Calling Me Fat!”

I just can’t resist.

Melinda Ligos
mligos@asicentral.com.