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ASI Canada Newsletter
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Sponsored By:Bullet Line

vol 38 / April 18, 2014
News | People On The Move | Show News | Promo Marketplace
MESSAGE FROM MICHELE

Welcome to the latest installment of ASI's e-newsletter for the Canadian ad specialty market, Promogram Canada.

Please don’t hesitate to e-mail me with any news pertaining to your company, such as mergers and acquisitions, new hires, awards and accolades received, creative client promotions or product launches. You can reach me directly at (215) 953-3323 or mbell@asicentral.com.

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NEWS World Emblem to Offer NBi Service in Canada
Acriart Inc. Sold to Long-Time Employees
Superex Appoints Southwest U.S. Representation
The Authentic T-Shirt Company/SanMar Canada Launches Online Video Channel


World Emblem to Offer NBi Service in Canada
World Emblem (asi/98264) has announced that its products and services offered through the Name Badges International (NBi) division will soon be available to the Canadian market. The personalized name badges from NBi are available in a wide range of colors, sizes, shapes and materials, and each features a special resin coating for damage resistance and longevity.

"We've always maintained the idea of expansion," says Michelle Serrano, marketing coordinator. "We conducted research into alternative markets, and found that expanding our target market into Canada was our best option. We also found that, as a whole, our NBi products were considerably unique within this market. Overall, it exposes both sides of the company to a whole new group of clients with whom we're very excited to have the opportunity to work."

For more information, visit www.worldemblem.com.

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Acriart Inc. Sold to Long-Time Employees
Acriart Inc. (asi/30980) has announced that founder and president Paul Leclerc has sold the company after 33 years of business. Current Acriart employees Frank Pelchat and Mario Boucher have purchased the company and will continue to operate as Acriart under the same ASI number.

Pelchat and Boucher have worked for Acriart for 25 and 20 years, respectively, and have helped establish the company as a leader in Lucite embedment manufacturing for acrylic products, trophies, awards and memento items. Leclerc will continue to work in the business full-time for the next year on a consultancy basis, and will be available to customers both in the office and at several trade shows.

"For the past 25 years, I've had good relationships with my employees," says Leclerc. "I felt that Frank and Mario would be able to keep Acriart as successful as it has been for the last three decades. Frank has years of experience with customer relations and was always a major factor of our success. He and Mario, the production manager, will make a great team. I'm very happy they took it over and that the company will have the same great employees."
Pelchat says he and Boucher plan to continue producing high-quality products and will add new offerings to the lineup in the near future. "We are proud to be a part of this company's excellent reputation," he adds, "and we're sure we will continue to grow in the industry."

For more information, please contact Paul Leclerc at paul@acriart.com. To learn more about Acriart Inc., visit www.acriart.com.


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Superex Appoints Southwest U.S. Representation
Superex Promotional Products (asi/90231) has announced that Harding Associates has been appointed the company's multiline representation in the Southwestern United States. Colm Harding has over 20 years of experience with creative sales and marketing solutions for distributors in the Southwest. Formerly, he was vice president of sales and marketing for an Irish crystal manufacturer, after which he relocated from Dublin, Ireland to Dallas, TX, to establish his multiline consultancy for the American promotional products industry. Contact Colm Harding at hardingassociate@aol.com.


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The Authentic T-Shirt Company/SanMar Canada Launches Online Video Channel
The Authentic T-Shirt Company/SanMar Canada (asi/84864) recently launched the ATC Video Channel that features the company's garments in action. As of this writing, 12 videos produced in Canada connect customers to different applications for ATC/SanMar Canada apparel, including a youth basketball game, rock climbing, breakdancing and more. The Authentic T-Shirt Company/SanMar Canada has further plans to produce videos targeting various markets. Watch the videos here.

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Spector & Co. Promotones Win Big at G!EE 9-5 Edition Show
Spector & Co. (asi/88631) announces that the "Promotones" won 1st place at the G!EE 9-5 Edition show, organized by the Just For Kids Foundation's Take Heart campaign. The team of Spector employees sang and danced on stage on April 3 at Montreal, Quebec's Théâtre St-Denis in support of the Montreal Children's Hospital, and also came in 3rd place for team fundraising; in total, the Just For Kids Foundation raised $351,000 for the Montreal Children's Hospital Department of Cardiology.

TOMAX Canada Launches New Site
TOMAX Canada (asi/75613) has launched its newly designed Canadian website, which features bold colors, a streamlined design and flash images with featured content. Users can browse products by Category, Pricing, Colors and Industry. The site will also be updated regularly with product information, launches and new content.

Visit the new site at www.tomaxcanada.com and sign up for the first edition of the TOMAX Canada newsletter, to be released at the end of May.

Redwood Classics President Featured on Global News Toronto
Redwood Classics Apparel (asi/81627) announces that President Kathy Cheng made a recent appearance on Global News Toronto during World MasterCard Fashion Week, which partnered with the Toronto Fashion Incubator to raise awareness to the benefits of buying domestically made apparel. Redwood Classics specializes in high-quality apparel manufactured in its Toronto factory.

"Each time a Canadian buys something that is made in Canada," says Cheng, "they're not only supporting their local economy, but also contributing to the continuation of a skilled workforce here on our soil. We're definitely seeing more awareness of the importance of sustaining locally made product, especially in light of major events like the factory collapse in Bangladesh. There's been a gradual shift in the purchasing paradigm with the new generation, and people are becoming more conscious of where products come from and how their buying decisions impact their communities, the environment and the economy."

For more information, visit www.redwoodclassics.net.

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PEOPLE ON THE MOVE

Neil Piitz Joins Add Impact
Add Impact (asi/106606) has announced that Neil Piitz has officially joined the company's executive team on a permanent basis. He has over 25 years of experience in the industry, and was the president and co-founder of ARPG, now Accolade Promotion Group (asi/102905). His current responsibilities include business development, sales management and vendor management strategy. Contact Neil Piitz at neil@add-impact.com.

Debco Appoints New Multiline Rep
Debco (asi/48885) has welcomed Lil Heming of Vitasport Ltd. as the company's multiline representative for the Alberta province. She has over 20 years of experience in sales, 12 of them in the promotional products industry. Vitasport Ltd. manages two showroom locations in Calgary and Edmonton. Contact Lil Heming at lilheming@nucleus.com.

Kanata Promotes Canadian Sales Manager
Kanata Blanket Co. (asi/63723) has announced that Jessica McKinnon is the new sales manager for Canada. McKinnon has seven years of experience with Kanata, most recently as the Western Canada sales representative. Contact Jessica McKinnon at jessica@kanatablanket.com

Spector & Co. Welcomes James Sheng
Spector & Co. (asi/88631) has hired James Sheng as overseas production manager. In this newly created role, Sheng will oversee the company's quality control process throughout the overseas supply chain. Sheng has 18 years of experience as a quality engineer, quality supervisor and production manager in China. He will be based in the company's China office and will report to the Montreal head office's Purchasing Department.

Céline Pilote Announces Retirement
Céline Pilote, founder of Copilote and co-founder of BrandAlliance Quebec, has announced her retirement after 33 years in the industry. Pilote was inducted into the PPPC Hall of Fame in 2009, and was twice named Entrepreneur of the Year by the Women's Business Association of Quebec.

"I will definitely miss helping young people to grow in our industry," she says. "Over 33 years, I created probably 200 jobs. Most of these people were just starting out; today, many are working for themselves."
In her new role, Pilote is a coach for entrepreneurs, helping them increase sales, manage human resources, market, develop business, become more profitable and better manage time. "I love to coach entrepreneurs whose businesses have potential," she says. "Very often, the entrepreneur doesn't have time to sit down and look at their business objectively. I provide them with an outsider's point of view of their operations to help them focus on different aspects of their business and give them more vision." 

Contact Céline Pilote at celinepilote@gmail.com.

 
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PRODUCT SPOTLIGHT
 
 

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/a>SHOW NEWS

THE ADVANTAGES ROADSHOW IS VISITING EASTERN CANADA

The Advantages Roadshow is visiting Eastern Canada and distributors are invited to attend for FREE. Delivering top suppliers and hot money-making products, the Roadshow is the most cost-effective and time-efficient way to find answers to your clients' toughest challenges.

►Tuesday, April 29 • Montreal • Chateau Royal, 3500 Boulevard Souvenir, Laval, QC H7V 1X2
►Wednesday, April 30 • Ottawa • Tudor Hall, 3750 North Bowesville Road, Ottawa, ON K1V 1B8
►Thursday, May 1 • Toronto • Hilton Garden Inn Toronto - Vaughan, 3201 Highway #7, Vaughan, ON L4K 5Z7
►Friday, May 2 • Burlington • Holiday Inn Hotel & Conf. Centre, 3063 S. Service Road, Burlington, ON L7N 3E9

Come on over! All distributors are invited to attend the Advantages Roadshow for FREE. The morning schedule features distributor education from 7:45 a.m.-9 a.m. and tabletop exhibits from 9 a.m.-1 p.m.

Visit www.advantagesroadshow.com to register for free and to review the complete Advantages Roadshow schedule. Distributors can register on the show site with a valid business card.

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PROMO MARKETPLACE
BamBams  

BamBams' most popular style events scarf. Support your team in style with these knitted stadium scarves. 100% knitted acrylic. An attractive promo with a large, hard to miss imprint area. Get your free sample today. asi/38228

 

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Sponsored By:Bullet Line

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