BrandAlliance Brings on New CEO
BrandAlliance has named Marc Roy as its new CEO. Roy, who left fellow Counselor Top 40 Canadian distributor Accolade Promotion Group (asi/102905) as CEO three years ago, joins BrandAlliance as a member of its board of directors; his appointment is effective as of May 27.
"We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally," said Nick Thompson, BrandAlliance's chairman of the board. "Marc's extensive experience in the promotional products industry and track record in delivering results, while leading transitioning companies, made him the ideal addition to our executive team. He is also a motivational leader who will continue to inspire and support our award-winning culture."
Roy is bringing more than 20 years of ad specialty industry experience to his new post at BrandAlliance. "I am elated to be joining such a dynamic group of talented and creative people," said Roy. "BrandAlliance's collaborative culture has always attracted me and was a key factor in my decision to come on board. I look forward to nurturing the collaborative nature, creativity, energy and excitement that is the foundation and strength of this organization while assisting in the development of strategic initiatives to catapult us to new heights in the industry. The executive team and I share a common vision, not only for the company but the entire industry, making this move a perfect fit."
As the second-largest distributor in Canada (as measured by industry revenue), BrandAlliance reported North American ad specialty revenues of $49.7 million for 2012, an 11% increase over 2011. Roy appeared on Counselor's Power 50 list in 2009.
Ash City Appoints Craig Ryan and Nadia Santoli
Counselor Top 40 supplier Ash City (asi/37143) has hired Craig Ryan as vice president of Canadian sales. Ryan has sales experience at Easton Sports, Reebok/CCM and The Hockey Company. At Ash City, he will be responsible for Canadian sales and sales support, and will oversee Canadian sales representatives and key account managers. Contact Craig Ryan at firstname.lastname@example.org.
In addition, Ash City has hired Nadia Santoli as communications manager. Santoli has over nine years of experience in PR and communications, including positions at Robert Half International, AMD and FrontRow. In her new role at Ash City, Santoli is responsible for public relations, media management, copywriting and internal communications. Contact Nadia Santoli at email@example.com.
Hub Pen Welcomes New Multi-Line Rep
Hub Pen Co. (asi/61968) has hired Annick Laroche of Pro-Dev Strategies & Marketing as the company's new multi-line representative in the provinces of Montreal and Western Quebec. Annick Laroche can be contacted at firstname.lastname@example.org.
J&J Sales Team Hires Multi-Line Rep
J&J Manufacturing (asi/63014) has added Patrice Dulac as a multi-line representative for Quebec and the greater Ottawa area. Patrice Dulac can be contacted at email@example.com.
Aprons ‘n More Hires Agence Lestrois
Aprons ‘n More (asi/36563) has welcomed Agence Lestrois as the new multi-line representative for Quebec. Agence Lestrois Principal Christian Juteau can be reached at firstname.lastname@example.org, and Principal Yvan Boucher can be contacted at email@example.com.
Debco Appoints Joshua Shaw
Debco (asi/48885) has hired Joshua Shaw as the new junior business development representative. Shaw is now responsible for building business opportunities, and will report to Sergio Munoz, Canadian national sales manager. Joshua Shaw can be reached at firstname.lastname@example.org.