PromoGram

 • Contact the Editor
 • Subscribe
 • Advertise

Volume Number



Counselor PromoGram Volume 404 / November 8, 2005
 
NEWS
PRODUCT OF
THE WEEK
 
MORE NEWS
1.  

Industry In The News

2.   Gift Cards Spreading Out
3.   Awards

 

UPCOMING EVENTS View...
 
HELP WANTED View...


U.S.
and China Reach Deal On
Textile Imports

The United States and China signed a deal this morning limiting imports of Chinese clothing and textile products into the United States. Chinese imports surged 54% in the first eight month of this year to $17.7 billion. This new deal, which lasts through 2008, will take effect January 1 and will cover 34 clothing and textile categories. The agreement allows for imports in these categories to increase by 8% to 10% in 2006, by 12.5% in 2007 and by 15% to 16% in 2008.


As a result, the industry may see a change in countries that are importing apparel to the U.S., says Marty Lott, president of Counselor Top 40 supplier SanMar (asi/84863). “We didn’t expect 2005 to be the end of quotas from China,” he says. “The reality is that it just sort of shifts where goods are coming from. You may be getting something from Cambodia now that you will be getting from China in three years because it was Chinese fabric to start with and they were selling it in Cambodia because of quota. The reality is that these other countries are going to have to figure out how to compete. Some will do really well and some will not.”



Industry In The News

American Apparel (asi/35297) is listed at #14 on the list of the 50 most important people and trends in entertainment in the December/January issue of Giant magazine.

Bill Kaufmann, senior vice president of CorpLogoWare LLC (asi/168827), was quoted in the Tacoma News-Tribune in an article concerning how to succeed at trade shows.

Kim Bradley, CEO of Arrasmith Promotions LLC (asi/124176), was mentioned and quoted in a recent Cincinnati Enquirer article regarding the Women’s Economic Development Outreach Conference.

   


Moisant Promotional Products (asi/275276) was recently profiled on newsok.com, a site dedicated to Oklahoma news.

Omnicom Group, parent firm of Counselor Top 40 distributors Tic Toc (asi/344539) and Group II Communications Inc. (asi/215310), reported that its overall third-quarter profit rose 11%, or $161.7 million. One of the highest-profit segments was promotional advertising (called “specialty advertising” in the release), which saw a 16% jump
.


Gift Cards Spreading Out
CNN/Money notes that in addition to larger, well-known retailers who’ve dominated the $45 billion field for the past five years, gift cards are now being adapted by mid-sized and smaller businesses – truck-stops, supermarkets, gas stations, restaurants and dry cleaners among them. True, the redemption might not be as glamorous, but they’re all services most people use and would likely appreciate getting a free pass on once or twice. For instance, how much would you welcome a $25 or $50 gasoline gift card right now? The best point about suggesting gift cards to your appropriate clients? First, they can be adapted to fit a wide range of products/services. Second, they’re relatively easy to sell. And third, they can be imprinted directly, or on a gift folder or both.



Awards
Rochelle Jones, national account manager at Top 40 supplier Bodek and Rhodes (asi/40788) has been awarded the Premier Group’s Chairman’s Award for Customer Service.

Pat Addiss, founder of Addiss Enterprises (asi/106740), was named November New Yorker of the Month by askanewyorker.com.

Beyond Zebra (asi/138945) was named supplier of the year by Women's Business Enterprise-West at a Nov. 4th awards gala.

ASI PRODUCT/SERVICE SPOTLIGHT

Beat Tomorrow's Deadline For Free Tickets To The Ultimate Texas Bash
The free ticket deadline is here for ASI distributor companies planning to attend the ASI Dallas Ultimate Texas Bash. The industry’s largest Southwest show is February 8-10 (exhibits open 9-10) at the Dallas Convention Center.
 
Take advantage of a $150 value with free tickets to the one-of-a-kind Ultimate Texas Bash at Eddie Deen’s Ranch. ASI distributor companies can request up to two tickets free which includes a tremendous barbeque buffet, open bar and live entertainment and more. You must be registered for the ASI Show Dallas to request free tickets. Online registration and online hotel registration is available for ASI members. Make your plans today. For more information on the ASI Show, visit www.asishow.com or call (877) ASI-SHOW today.

 PRODUCT OF THE WEEK

Otto Cap (asi/75350)
Two Tone Knit Beanie With Pro Mesh - Style No. 82-502

60% Cotton / 40% Acrylic

Beanies are more popular than ever! Our newest design is 8" and has two tone colors with one side a pro mesh material, making this Beanie fashionable as well as comfortable.

Style 82-502 is available in 2 combination colors.
Visit our website to see more great products!

For other new and creative products,
visit the Product Central section on ASICentral.com.

EmailExpress SUPPLIER SPECIALS

For Those With A Sense of Humor - Sportsmaster Jackets! asi/88998 - LOOK at the original Adirondack Jacket by Sportsmaster. The one customers ask for over & over again. Th re-order rate is how we know this one is everyones favorite! View Special...

 

You Get Lower Price From Factory Direct Supplier asi/73771 - Take advantage of these Free Deal on this special. Free paper proof, Free pms match, Free rush delivery. Must reference emailexpress on purchase order. View Special...

 

End Quantity Pricing by Dri Mark asi/50840 - Get EQP on our top selling patented triangular highlighter gives you three neon highlighters in one component. Visit www.drimark.com for more great products!
View Special...

 

Price Point Leather Gifts That Last asi/39275 - Beardmore Leathers ASI # 39275 Proven Leather Gifts That Last - Products that Promote A Lasting Impression At Great Prices, the best value in the market place - we have made it easy for you - we know leather! Beardmore - Better Leathers since 1844 View Special...

 

USB flash drive - ClipDrive - Best deal in town! asi/70597 - Memory Experts International (ASI # 70597) offers its Made in the USA-ClipDrive-USB flash drive as a top of the line memory stick. With its innovative retractable cap, users will never worry about losing the cap! A truly unique gift users will love! View Special...

 

Buy your Bike product from Staton today! asi/89380 - Family Owned and Operated...since 1981 View Special...

 

LIGHTED PRODUCTS & CLOSE OUT DEALS asi/63340 - We've done it again! Brilliant Billboard displays and Mannequins with an illuminating light option. Convenient & cost effective products, ask about our current close out deals! View Special...

 

Antech Fleece from Antigua asi/36320 - Antigua on sale. View Special...

 

CHRISTMAS SPECIAL asi/68355 - COMFORT WITH ATTITUDE. View Special...

 

Happy Halloween from MediaTree asi/90820 - MediaTree: download cards for every market segment. Movie Tickets, Magazines, and Photo Prints now available! View Special...

 

Custom Holiday Cards 1/2 Price with FREE THREE WEEK DELIVERY! asi/35400 - Save 50% on CUSTOM holiday cards from American Calendar. Give a card that will be remembered all year long. Also included deluxe feltweave paper, and a FREE three week delivery ($125 Value)
View Special...

 

25% off Lenox Crystal Bowl with Chocolate Covered Almonds asi/68680 - Save 20-40% at the Close-outs & Specials Section at www.mapleridge.com View Special...

 

Custom Label Promotional Spring Water asi/95395 - Are you thirsty for more business? View Special...

 

Custom Labeled Bottled Water From Premier Label Water asi/79349 - Excellent customer service, unbeatable prices, great packaging and continual reliability have made PLWC the leader in the private label bottled water industry. You can be confident that your order will be on time, every time for all your events! View Special...

 

Price Point Leather Gifts That Last asi/39275 - Proven Leather Gifts That Last - Products that Promote A Lasting Impression At Great Prices, the best value in the market place - we have made it easy for you - we know leather! Beardmore - Better Leathers since 1844 View Special...

 

New Neoprene Promo Bands! Kolder asi/65535 - Wrap a Promo Band around your hand this all! View Special...

 

Save on Lewtan's Most Popular Items This Holiday Season! asi/67230 - Holiday Savings with Lewtan! View Special...

 

Free Setup on Travel Games, Clocks, Cardholders, etc. asi/84114 - Excellent Customer Service and unbeatable prices have made emax the leader View Special...

 

Soft Bead Pillows as low as $2.05! asi/92398 - Soft Bead Pillows as low as $2.05! View Special...

 
UPCOMING EVENTS

Nov. 11-12
Western Awards & Gifts Show
Graphic Products Association
Embassy Suites Hotel, San Francisco
Info: (800) 276-8428; Fax: (559) 276-8494
www.graphicspro.org

Dec. 8-10
Digital Expo
Specialty Graphic Imaging Association
Phoenix Civic Plaza/Convention Center, Phoenix, AZ
Info: (703) 385-1335; Fax: (703) 273-0456
www.sgia.org

Jan. 3-5
ASI Show Orlando
Orange County Convention Center, Orlando, FL
Info: (800) 711-7932; Fax: (972) 259-4103
www.asishow.com

Jan. 9-13
The Expo
Promotional Products Association Int’l (PPAI)
Las Vegas, NV
Info: (972) 252-0404
www.ppa.org

Jan. 10-31
TRADEMart
Document Management Industries Association (DMIA)
1/10 Charlotte, NC; 1/25 Nashville, TN; 1/26 Atlanta; 1/31 Foster City, CA
Info: (703) 836-6232
www.dmia.com

Jan. 10-13
Hong Kong Spring Fair
Kenfair International Ltd.
Hong Kong International Airport
Info: 00 852-2311 6629; Fax: 00 852 3106 3480
cs@kanfair.com www.kenfair.com

Jan. 11-13
International Trade Show for Promotional Products
Prasent Service Institut (PSI)
Messe Dusseldorf, Dusseldorf, Germany
Info +49 (0) 211 9 01 91
info@psi-messe.com www.psi-messe.com

Jan. 16-27
Advantages Roadshow Pacific
ASI Show
1/16 Seattle; 1/17 Portland, OR; 1/18 Sacramento, CA;
1/19 San Jose, CA; 1/20 San Francisco
Info: (800) 546-3300; Fax: (800) 546-6381
www.asishow.com/advroadshow

Jan. 20-22
Imprinted Sportswear Show (ISS)
Long Beach Convention Center, Long Beach, CA
Info: (562) 436-3636
www.issshows.com

Jan. 23-27
Mid-America Showcase
1/23 Livonia, MI; 1/24 Independence, OH; 1/25 Columbus, OH;
1/26 Indianapolis, IN; 1/27 Chicago
Info: (815) 469-4466; Fax: (815) 469-5566
www.midamericashowcase.com

Jan. 23-27
Advantages Roadshow California
ASI Show
1/23 Van Nuys; 1/24 Ontario; 1/25 Irvine; 1/26 San Diego; 1/27 Phoenix
Info: (800) 546-3300; Fax: (800) 546-6381
www.asishow.com/advroadshow

Jan. 23-30
National Specialty Advertising Showcase (NSA)
1/23 Seattle; 1/24 Portland, OR; 1/26 Sacramento, CA; 1/27 Pleasanton, CA;
1/28 Foster City, CA; 1/30 Van Nuys, CA
Info: (805) 241-0279; Fax: (805) 241-0280
www.nsashowcase.com

Feb. 8-10
ASI Show Dallas
Dallas Convention Center, Dallas
Info: (800) 711-7932; Fax: (972) 259-4103
www.asishow.com

A complete listing of shows can be found at www.asicentral.com

Counselor® PromoGram® message is a trademark of ASI. You were sent this newsletter as a benefit of your ASI membership. Copyright 2005, ASI. All Rights Reserved.

Interested in advertising on Counselor PromoGram? Send an email to partnership@asicentral.com

If you'd like us to send Counselor PromoGram FREE to anyone else at your company (or to your off-site sales reps), just send us a list of email addresses to CounselorPromoGram@asicentral.com and we'll take care of the rest.
Advertising Specialty Institute®, Bucks County Technology Park, 4800 Street Road, Trevose, PA 19053