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Volume Number

Counselor PromoGram Volume 294 / September 23, 2004
Sponsored By
1.   4imprint Bounces Back
2. Hurricane Loans Available
3. Industry Firms In The News
4. Suppliers: Last Chance For Free Advertising!
5. People On The Move

Montblanc Suing Cross Over Fountain Pen Refills
Montblanc, the luxury pen brand that’s available in the promotional products industry, has filed a federal lawsuit against Counselor Top 40 supplier A.T. Cross Inc. (asi/47520), claiming that Cross is printing the Montblanc name on packages of fountain pen refills. According to the Associated Press, the suit says the Montblanc name is printed three times in bold lettering on the package. The package does not bear the Cross name, but does include Penatia, a Cross brand. The Montblanc suit asks the court to order Cross to stop selling the refills and requests more than $175,000 damages. Cross was not yet ready to comment on the suit, a company spokesperson told PromoGram.

4imprint Bounces Back
Top 40 distributor 4imprint (asi/197045) made money across the board in the first half of the year, as the promotional products market improved and the effects of its British parent company’s restructuring started kicking in. Because of a weak dollar and some internal problems, 4imprint’s American operations had been blamed for dragging down the firm’s overall performance, but this year things have turned around. Adventures In Advertising (asi/109480), 4imprint’s franchising subsidiary, posted an operating profit of $783,000 in the first six months of 2004. In the corresponding period in 2003, AIA posted a $2.4 million loss, mostly because 4imprint was restructuring the division by closing franchises and cleaning up bad debt. This year so far, AIA’s overall sales are up 1% to $56 million, and the catalog-driven sales in the so-called U.S. Direct Marketing divisions are up 15% to $33 million. That division earned $1.4 million in operating profit, up considerably from $13,000 profit a year ago.

Hurricane Loans Available
The Small Business Administration is offering personal and business loans to people affected by Hurricane Ivan and other storms that have resulted in a federal disaster declaration. Businesses can get up to $1.5 million in loans to repair damage to offices and equipment, and to meet operating expenses. Homeowners can get loans up to $200,000 to fix homes and residents can get up to $40,000 to replace furniture and other personal property. Interest rates are around 3%, and terms can be as long as 30 years. To get started, victims must first call the Federal Emergency Management Agency at (800)621-FEMA.
Industry Firms In The News
Dave Gephart, president of Gephart Marketing Solutions (asi/204642) was the subject of a recent Chapel Hill (NC) Herald-Sun article about how promotional products can help businesspeople make other business connections.

eMediawire recently ran a piece titled "New Fundraising Ideas Put Fun Back In." It discussed how logoed products can be adapted for all kinds of fundraising purposes. To read the article, go to:


Suppliers: Last Chance For Free Advertising!
Get your new products in front of 40,000 industry decision-makers for FREE! We're working on a special 13th issue of Advantages magazine: The Advantages 2005 New Product Preview. Do you have a new product for 2005 that fits into any of these categories: On The Road; Eat, Drink & Be Merry; Office Hours; The Great Outdoors; Meetings, Trade Shows & Events; Sports Specialties; The Electronic Edge; No Place Like Home; Recognition & Rewards? If so, send an email w/ image and info for consideration to Kathy Huston, editor, at: We need product samples by 10/6, so DON’T DELAY!

People On The Move
Effective immediately, Hy Brownstein has resigned as president of Top 40 supplier Uniflex Inc. (asi/92480) to pursue other interests. Uniflex is currently going through Chapter 11 reorganization, as reported in PromoGram a number of issues back, as well as in the August Counselor. Brownstein says he prefers to make no additional comment at this time.

AMJ Enterprises (asi/101479) is relocating to 4306 Flagstaff Cove, Ft. Wayne , IN. The phone remains the same.

Leed’s (asi/66887) is now offering its line of Cutter & Buck accessories to the Canadian market.

Advertising Specialty Institute (ASI, asi/33020) has named Colleen Carey publications coordination supervisor; Joan Chayken assistant publications coordination supervisor; Arlene Gable Imprint publication coordinator; Dee Iavecchia Advantages coordinator and Kim Searle publications coordinator/clerical assistant.


Full Zip Micro Fleece Jacket from Pacific Fleece (asi/75647)
The Full Zip Micro Fleece Jacket, style #82, is made from 13.5-oz. polyester with ultra-smooth, anti-pill finish. Features include forward zipper pockets; elastic cuffs; elastic bottom draw cord with cord lock; multiple cuts and top stitching. Also available with elastic waist, open bottom or elastic draw cord with cord locks. Sizes include S–3XL in black and navy, with other colors available on request.


To learn more about this product click here:

For other new and creative products,
visit the Product Central section on

USB AD-Stick from PingTec (asi/78137)
Introducing PingTec breakthrough Autorun USB ADvertising Stick

The PingTec USB AD-Stick has all the features of a typical USB memory drive such as data storage, transfer, backup and promotional value. Plus, with its new break-through technology, now you can broadcast non-erasable advertisements automatically when it’s plugged into your computer’s USB port – anywhere, anytime! Get superior advertising value at an affordable price!

  • Autorun your up-to-date advertisements in JPEG, MPEG, and Flash formats
  • Autorun your executable files
  • Advertisements are updatable from the Internet automatically

To learn more about this product click here:

For other new and creative products,
visit the Product Central section on



Sept. 27-Oct. 1
Traveling Showcase
National Specialty Advertising Showcase (NSA)
Jacksonville, Orlando, Tampa, Ft. Lauderdale, Miami
Info: (361)949-1857; Fax: (361)949-7460

Sept. 28-30
Booth Show and Education
PPAI Business Forum & Marketplace co-located with the Motivation Show
McCormick Place, Chicago, IL
Info: (972)252-0404; Fax: (972)258-3205

Oct. 5
Mini Table Top Show
Tri-State Promotional Products Association (TSPPA)
Embassy Suites Blue Ash, OH
Info: (513)984-9189; Fax: (513)984-1889

Oct. 6-7
Twin Client Showcase
Mid-Atlantic Promotional Products Association (MAPPA)
6/Chesapeake Conference Center, Chesapeake, VA; 7/Greater Richmond Convention Center, Richmond, VA
Info: (757)410-5071; Fax: (757)410-3371

January 3-5 Orlando
February 2-4 Dallas
March 30-April 1 Las Vegas
July 12-14 Chicago
Info: (877)ASI-SHOW; Fax: (800)546-6381

A complete listing of shows can be found at

Sponsored By
Counselor® PromoGram® message is a trademark of ASI. You were sent this newsletter as a benefit of your ASI membership. Copyright 2004, ASI. All Rights Reserved.

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