Corporate gift-giving around the holidays is on the rise. Companies have increased their spending on gifts for both clients and employees in the past two years, according to a recent ASI study. Get a jump on the holiday season by contacting clients and prospects now (before your competitors do!) to show them all of the corporate gift items that might pique their interest. Point out that by doing their gift planning now, they’ll be sure to get the best pricing and selection.
Come up with a list of both lower-priced items (think imprinted mugs filled with candy or a nice pen with a stylus) and higher-end items (such as tablet cases, electronics or an embroidered fleece jacket)
To make clients’ holiday shopping easy, create a product collection on your ESP Website home page to show off all of the gifts that might interest them. To build a collection, simply click on the Manage Product Collection tab in ESP and then click on the Create a New Product Collection button. Then, you’ll be asked to name the collection, and you can begin adding products to the collection using ESP Web Quick Search.
Click here for a tutorial to get started.