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ESP Websites Newsletter
ESP Websites
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Advertisement: Hanes

Hot Target: The Housing Market

The tide is turning for the real estate market: A recent Forbes magazine article estimated that new home construction must rise by about 33% to accommodate the many people under age 30 who are looking to move into their own places. The shift will drive demand for new single-family and multiple-unit housing. For distributors, this translates into new opportunities: Real estate agents, mortgage brokers and companies that manage apartment and rental properties are looking to differentiate themselves in a busy market.

As an example, real estate agents regularly market their services with traditional inexpensive giveaways, like house-shaped bottle openers, pens and branded magnets and calendars. They also purchase more expensive products, like gift baskets with branded kitchen utensils and tech items (think Bluetooth speakers and battery chargers), to give to clients when they close on their new home.

To capitalize on all of these opportunities, consider purchasing an additional ESP Website license specifically to sell to prospects in the housing market. You’ll fill this site with products and special deals that are of specific interest to real estate buyers. Click here to create your new site in less than two minutes.

Christmas in August

Corporate gift-giving around the holidays is on the rise. Companies have increased their spending on gifts for both clients and employees in the past two years, according to a recent ASI study. Get a jump on the holiday season by contacting clients and prospects now (before your competitors do!) to show them all of the corporate gift items that might pique their interest. Point out that by doing their gift planning now, they’ll be sure to get the best pricing and selection.

Come up with a list of both lower-priced items (think imprinted mugs filled with candy or a nice pen with a stylus) and higher-end items (such as tablet cases, electronics or an embroidered fleece jacket)

To make clients’ holiday shopping easy, create a product collection on your ESP Website home page to show off all of the gifts that might interest them. To build a collection, simply click on the Manage Product Collection tab in ESP and then click on the Create a New Product Collection button. Then, you’ll be asked to name the collection, and you can begin adding products to the collection using ESP Web Quick Search.

Click here for a tutorial to get started.

Did You Know...?

ESP Websites’ system selects rotating banners for your site, but you can also select the banners you’d like to appear.

Within the ESP Websites Design Studio, you have three different options for the banner area of your site: You can allow the system to select them for you; you can elect to only have banners from your preferred suppliers displayed; or you can choose the banners that appear on your site. Click here for more information.

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Get Ready for ESP Websites!
The all-new ESP Websites are built for sales. Powered by the most robust and accurate search engine in the industry, your ESP Website is ready to go in just minutes. Visit for more details.

Advertisement: Hanes
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