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November 2009

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August '09
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  COVER STORY
 
An economic recovery is on the way in 2010. Here are essential sales, marketing, finance and personnel strategies to best position your company to take advantage of the upturn.
By Kenneth Hein

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What's the top market that you sell promotional pens to? Take Poll
Andy CohenEditorial: Where Will You Be ...
When The Rebound Comes?
You know what they say about the stock market, right? It’s a forward-looking gauge of the economy overall. > MORE
MarketwiseMarketwise
Mergers and acquisitions, industry issues and news, product liability, etc.
 > MORE
Industry Events
Networking, education and recreation
> ASI Power Summit  > ASI Shows  > Distributor Choice Awards
> More
  FEATURES
Courting The Consumer
Retailers have struggled through a difficult 2009, but now they’re ramping up their marketing efforts to try to attract more business this holiday season and into 2010.
By C.J. Mittica

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Back To The Future
Technology may have changed how people keep appointments these days, but the traditional calendar continues to be a big money-maker for distributors. Here’s a showcase of 20 wall and desk calendars for 2010. By Jill Malcolm

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Before It's Too Late
In this final installment of a three-part series,
we profile a Florida-based distributor who's struggling to collect payments on time.
By Dave Vagnoni

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Holiday Shopping
The ASI Holiday & Incentives Expo offered attendees a unique look at the lucrative holiday gift and incentive market.

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Pulse Of The Market
As the third quarter of 2009 came to a close, Counselor convened a Webinar to find out how industry experts think the market will fare in 2010.

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  EDUCATION
Brought to you by ASI Education, Online Learning is the newest and most convenient way for distributors and decorators to get educated.  > MORE
  ONLINE EXLUSIVES
ASI Radio
Counselor Promogram
> GDP Expands, Confidence Slips
> Good Fortunes Relocates
> Boundless Network Acquires Image Evolution
  PEOPLE
 Appointments, promotions, and more
• Sales Executive Wields Hollywood Influence
• Distributor Shares Many Talents
• Obituary: Herb Segal, Founder Pilgrim Plastics
• O'Hara Out As PPPC President
  APPAREL HOT SHEET
Apparel Hot Sheet
Counselor’s monthly department for promotional apparel
  
> What's Hot
> Fashion Find
> Marketplace
> How To Sell
  PRODUCT SHOWCASE
A collection of hot products and cool designs
 picked to pique your creativity
 > November Product Picks