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CityGrade2010 Sales% of MarketPopulation% of US Population*ASV Index
Wichita Falls, TXA$36,816,6650.21 %147,4210.05 %439
Fargo, ND-MNA$27,129,4570.16 %200,1020.07 %238
Bloomington-Normal, ILA$21,519,1570.12 %167,6990.05 %225
Odessa, TXA$16,721,7570.10 %134,6250.04 %218
Redding, CAA$21,517,0290.12 %181,0990.06 %209
St. Cloud, MNA$21,163,8730.12 %189,1480.06 %196
Charlottesville, VAA$21,193,6570.12 %196,7660.06 %189
Elkhart-Goshen, INA$20,389,4810.12 %200,5020.07 %179
Racine, WIA$17,296,1690.10 %200,6010.07 %151
Kingston, NYA$13,819,9150.08 %181,4400.06 %134
Niles-Benton Harbor, MIA$12,111,2280.07 %160,4720.05 %133
Houma-Bayou Cane-Thibodaux, LAA$13,887,9940.08 %202,9730.07 %120
Santa Fe, NMA$9,947,9560.06 %147,5320.05 %118
La Crosse, WI-MNA$8,939,5450.05 %132,9230.04 %118
Glens Falls, NYA$8,501,2900.05 %128,7740.04 %116
Jefferson City, MOA$9,326,7410.05 %147,4380.05 %111
Columbia, MOA$10,026,6720.06 %166,2340.05 %106
Tyler, TXA$12,324,3180.07 %204,6650.07 %106
Napa, CAA$8,099,2020.05 %134,6500.04 %106
Midland, TXA$7,894,9670.05 %132,3160.04 %105
Bloomington, INB$10,981,8970.06 %185,5980.06 %104
Waterloo-Cedar Falls, IAB$9,505,4470.05 %164,9130.05 %101
Muskegon-Norton Shores, MIB$9,999,0150.06 %173,9510.06 %101
Gainesville, GAB$10,732,9850.06 %187,7430.06 %100
Wausau, WIB$7,522,6630.04 %131,6120.04 %100
Eau Claire, WIB$9,058,6820.05 %160,0180.05 %99
Lebanon, PAB$7,350,3400.04 %130,5060.04 %99
Janesville, WIB$8,786,3690.05 %160,1550.05 %96
Billings, MTB$7,780,0850.04 %154,5530.05 %88
Parkersburg-Marietta-Vienna, WV-OHB$7,958,7900.05 %160,9050.05 %87
Sioux City, IA-NE-SDB$6,997,1830.04 %144,3600.05 %85
Altoona, PAB$5,914,3110.03 %126,1220.04 %82
Logan, UT-IDB$5,722,8410.03 %127,9450.04 %79
Panama City-Lynn Haven-Panama City Beach, FLB$7,367,3590.04 %164,7670.05 %79
Dalton, GAB$5,997,2820.03 %134,3190.04 %78
Burlington, NCB$6,701,4680.04 %150,3580.05 %78
Punta Gorda, FLB$6,994,7590.04 %156,9520.05 %78
Springfield, OHB$6,148,3310.04 %139,6710.05 %77
Bangor, MEB$6,541,9090.04 %149,4190.05 %77
Idaho Falls, IDB$5,480,3110.03 %126,1310.04 %76
Lafayette, INC$8,218,3390.05 %196,3290.06 %73
Saginaw-Saginaw Township North, MIC$8,365,1330.05 %200,0500.07 %73
Anderson, INC$5,280,3310.03 %131,4170.04 %71
Vineland-Millville-Bridgeton, NJC$6,333,4190.04 %157,7450.05 %70
Lake Charles, LAC$7,629,0360.04 %194,1380.06 %69
Dothan, ALC$5,520,7330.03 %142,6930.05 %68
Hattiesburg, MSC$5,524,9880.03 %143,0930.05 %68
Battle Creek, MIC$5,156,9390.03 %135,6160.04 %67
Texarkana, TX-Texarkana, ARC$5,159,0660.03 %137,4860.04 %66
State College, PAC$5,397,3410.03 %146,2120.05 %65
Alexandria, LAC$5,686,6740.03 %154,1010.05 %65
Bellingham, WAC$7,318,4280.04 %200,4340.07 %64
Albany, GAC$5,852,6150.03 %165,4400.05 %62
Bend, ORC$5,361,1740.03 %158,6290.05 %59
Sebastian-Vero Beach, FLC$4,542,1060.03 %135,1670.04 %59
Florence-Muscle Shoals, ALC$4,680,3900.03 %144,2380.05 %57
Blacksburg-Christiansburg-Radford, VAC$5,161,9390.03 %159,5870.05 %57
Greenville, NCC$5,744,1150.03 %179,7150.06 %56
Rapid City, SDC$3,935,7830.02 %124,7660.04 %55
Rochester, MNC$5,812,1930.03 %185,6180.06 %55
Monroe, LAD$5,318,6250.03 %174,0860.06 %54
Longview, TXD$6,307,8890.04 %206,8740.07 %54
Grand Junction, COD$4,212,3510.02 %146,0930.05 %51
Iowa City, IAD$4,361,2730.03 %152,2630.05 %50
Terre Haute, IND$4,727,1940.03 %169,8250.06 %49
Fort Walton Beach-Crestview-Destin, FLD$4,942,0660.03 %178,4730.06 %49
Flagstaff, AZD$3,563,4790.02 %129,8490.04 %48
Johnstown, PAD$3,808,1360.02 %143,9980.05 %46
Monroe, MID$4,010,2430.02 %152,7210.05 %46
Rocky Mount, NCD$3,701,7630.02 %146,5960.05 %44
St. George, UTD$3,442,2140.02 %137,4730.04 %44
Dover, DED$3,684,7430.02 %157,7410.05 %41
Florence, SCD$4,563,3800.03 %200,6530.07 %40
Oshkosh-Neenah, WID$3,680,4890.02 %163,3700.05 %40
Lake Havasu City-Kingman, AZD$4,059,1750.02 %194,8250.06 %37
Auburn-Opelika, ALD$2,827,3810.02 %135,8830.04 %37
Johnson City, TND$4,105,9790.02 %197,3810.06 %37
Jackson, MID$3,084,8030.02 %159,8280.05 %34
Wheeling, WV-OHD$2,744,4110.02 %144,6370.05 %33
Jacksonville, NCD$3,216,7040.02 %173,0640.06 %33
Valdosta, GAF$2,478,4790.01 %135,8040.04 %32
Joplin, MOF$3,172,0280.02 %174,3000.06 %32
Hanford-Corcoran, CAF$2,659,3130.02 %148,7640.05 %31
El Centro, CAF$2,967,7930.02 %166,8740.05 %31
Abilene, TXF$2,648,6750.02 %160,0700.05 %29
Pueblo, COF$2,472,0970.01 %157,2240.05 %28
Anderson, SCF$2,521,0280.01 %184,9010.06 %24
Morristown, TNF$1,701,9600.01 %137,6120.05 %22
Las Cruces, NMF$2,510,3910.01 %206,4190.07 %21
Yuba City, CAF$1,957,2540.01 %165,5390.05 %21
Medford, ORF$1,914,7050.01 %201,2860.07 %17
Decatur, ALF$1,427,4760.01 %151,3990.05 %17
Coeur d'Alene, IDF$1,276,4700.01 %139,3900.05 %16
Pascagoula, MSF$1,312,6370.01 %155,6030.05 %15
Pittsfield, MAF$999,9020.01 %129,2880.04 %14
Madera-Chowchilla, CAF$1,127,5490.01 %148,6320.05 %13
St. Joseph, MO-KSF$806,3040.00 %126,6440.04 %11
Warner Robins, GAF$850,9800.00 %135,7150.04 %11
Athens-Clarke County, GAF$1,116,9110.01 %192,2220.06 %10
Yuma, AZF$850,9800.00 %196,9720.06 %8


* The Ad Specialties Vitality Index (ASV) was created to rank the sales of promotional products in a specific city against that city's percent of the total U.S. population. The index takes into account 2010 ad specialties revenue garnered in a particular market and references that against the market's population
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