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June 2013

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Create a Powerful Brand Identity

Walk In Their Shoes

Advantages Cover Story

A strong brand identity is crucial to any business’s future. Here’s how to make yours – and your client’s – a powerhouse. Read the digital article.

By Jennifer Vishnevsky

Listen To Our Podcast

Podcast

Jeff Holt of Image Source discusses branding. Listen here as Jennifer Vishnevsky interviews him about promoting a brand. Listen to the podcast now!

Features

A Time for Change

What makes a salesperson remarkable is his or her ability to adapt to shifts in the market. Sometimes, you just have to shake things up.

By Andraya Vantrease

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Seven Tips for Successful Ad Agency Partnerships

Ad agencies can be a creative and lucrative market. Here's inspiration from agency execs and their trusted distributor consultants.

By Susan Thomas Springer

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ADVANTAGES HOT DEALS SALES TIP OF THE WEEK

Advantages' Editor Kathy Huston gives you timely video tips to propel your sales in one hot minute or less.

Product Showcase

A collection of hot products and cool designs picked to pique your creativity.

June Product Picks

Take the Advantages Poll

Departments

ASI Radio

Case Studies

Short bursts of promotional brilliance to spark creativity.

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Advantages University

Your super-quick sales study guide. This month:
Bling

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Sell this Product

Outerwear by DRI DUCK

Sell This Product

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Education

Brought to you by ASI Education, Online Learning is the newest and most convenient way for distributors and decorators to get educated.

Visit ASI Education's Online Learning Center

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Making You Money: What ASI is all about.


Promotional products, also known as ad specialties, make up a $19.4 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.
  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need