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February 2012
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  COVER STORY

10 Common Objections: Conquered

Do buyers’ objections make you feel like you’re hitting a brick wall? Here’s how to break through and conquer some of the most frequently heard by ad specialty sales reps.

By Alex Palmer
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Kathy HustonEditorial: Where's Your Sense of Humor?
Wow, did we have a spectacular interview recently with one of Twitter's founders on our ASI Radio Show. > MORE  
Marketwise
Fill in the Blank
As a child, I wanted to be: _______.
  FEATURES
Build a Better Business Card
We asked sales reps and business consultants to weigh in on best business-card practices. What makes some cards stand out from the rest? Here’s what you need to know to create a stellar card.

By Shane Dale

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It’s a Beautiful Day
Everyone loves a little primping and pampering, so focus some of your first-quarter sales efforts on tapping into the fun beauty market.

By Jennifer Vishnevsky

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  ADVANTAGES HOT DEALS SALES TIP OF THE WEEK
Advantages' Editor Kathy Huston gives you timely video tips to propel your sales in one hot minute or less.
  DEPARTMENTS
ASI Radio
Advisory Insights The Editorial Advisory Board weighs in on everything sales. > MORE
Success Stories
Short bursts of promotional brilliance to spark creativity.
 > MORE
Advantages University
Your super-quick sales study guide > MORE
  PERFECT PITCH
Perfect Pitch
Make a $3,000 profit with your client's next promotion.
> MORE

  EDUCATION
Brought to you by ASI Education,Online Learning is the newest and most convenient way for distributors and decorators to geteducated.  
> MORE
  PRODUCT SHOWCASE
A collection of hot products and cool designs picked to pique your creativity.> February Product Picks

Listen to Our Podcast! Brian Guest of Mediacation has had tremendous success selling to an independent salon in Toronto. Listen here as Staff Writer Jennifer Vishnevsky interviews him about the beauty market. Click Here
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Making You Money: What ASI is all about.


Promotional products, also known as ad specialties, make up a nearly $17 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.
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