You Tube

Skip Navigation LinksMagazines > Advantages > Clothing to the Rescue

Advantages Magazine

Clothing to the Rescue
Supplement to this month's feature 9-1-1: Industry First Responders
August 2013

Image MastersEarlier this year, Image Masters (asi/230071) collected several truckloads of clothing for the local Merced Rescue Mission. "Donations had been way down at the mission, largely due to the recession," says Holly Lourenco, sales and marketing coordinator for the company.

"We wanted to give people an incentive to donate to the mission, and we offered a free sweatshirt that read, 'Pay It Forward' to people who donated gently used clothing," she says.

Image Masters promoted the clothing drive on Facebook, and a local radio station advertised it. Lourenco received plenty of positive feedback from the Facebook posting. "People were sharing it with their friends, which made the turnout so amazing" she says. "The Rescue Mission was overjoyed."

The company gave about 100 sweatshirts to donors when they brought the clothes into Image Masters' showroom.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need