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Pharmaceutical Market

According to Counselor magazine's State of the Industry 2007, the pharmaceutical market is the number-one target sector in the industry.

Video feature: For tips on how to penetrate the top market, watch Counselor Editor Andy Cohen talk about pharma.

See below for articles related to the pharmaceutical market.

Drug Wars

The pharma industry just dealt a potentially devastating blow to the ad specialty market by banning gifts and promos to doctors. How can suppliers and distributors move forward now? From Counselor's Sep. 2008 issue.

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How to Own the Pharmaceutical Market

Get a list of the top end-user markets, along with how to penetrate the No. 1 market, pharmaceuticals. From Counselor's 2007 State of the Industry issue.

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Pharma Case Study: All Bottled Up

Sometimes pharmaceutical clients present challenges that require a wholly new concept. From Advantages' May 2008 issue.

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Did You Know?

According to Counselor's State of the Industry 2007, the pharma market accounts for more than 10% of overall ad specialty revenue.