Counselor® Best Places to Work Conference
Date: Thursday, November 21, 2013, 10 a.m. – 6 p.m.
Location: Bacara Resort & Spa, Santa Barbara, CA
Welcome by Tim Andrews
Discover the Secrets to Creating a High-Performing Culture (Interactive Session)
Caliendo Savio Enterprises' Mark Ziskind on Why Fit Employees = a Big Bottom Line (How Many Push-Ups Can You Do?)
Proforma Albrecht & Co.'s Fred Albrecht on Communicating at Warp Speed
Image Group's Laura Hansen on the Benefits of a Dog Culture (Canine Friends Invited!)
RIGHTSLEEVE's Mark Graham on the New Rules for Social Media
Networking Lunch/Outdoor Terrace Afternoon Sessions
Sunrise Identity's Mitch Mounger on Cultivating Entrepreneurialism Among the Ranks
Clean Fun Promotional Marketing's Greg Washer on Using Creativity to Win Fortune 500 Clients
Overture Promotions' Heather Sanderson on Root Beer Floats and Other Zany Perks (You’d Better Be Thirsty!)
Axis Promotions' Larry Cohen on Crafting an Ad Agency Approach
Crystal Impressions by Seaena's Allison Robbins on Creating a Family Atmosphere
Games as a Motivational Tool (You'll Have a Minute to Win It!) with Seth Weiner from Sonic Promos
CleggPromo's Michael Bistocchi on Sharing Success Stories to Drive Sales
iClick's Lon McGowan on Firing Up Sales Reps (Logoed Beer Mugs Included)
Cocktail Reception/Outdoor Terrace
Counselor Best Places to Work Awards
The Barcara Resort & Spa is located at 8301 Hollister Avenue in Goleta, California. For those who need to stay overnight, ASI has negotiated a rate of $265 per night.
Book Hotel By Phone
Please call the hotel at (877) 422-4245 and reference the group name, ASI. Hurry, the discount hotel rate is subject to availability.
When booking flight arrangements, please arrange for arrival in time for the first session which starts at 10 a.m.
You could either fly into the Santa Barbara airport or LAX.
Directions from the Santa Barbara airport:
- Go North on William L. Moffett Place, which becomes Fowler Road (0.3 miles)
- Fowler Road becomes South Fairview Avenue (1.1 miles)
- Take US-101 North ramp (0.3 miles)
- Merge onto US-101 North (3.5 miles), and follow "From the South" directions below.
- For LAX airport you could go through the main Los Angeles area or take a more scenic route through Malibu.
Click here for directions for the main route through Los Angeles.
Click here for directions for the scenic route through Malibu.
Sunday, September 15
1 p.m. Registration
4 p.m. Group Photo
4:30 p.m. Cocktails/Networking
6 p.m. Dinner
Monday, September 16
7 a.m. Breakfast
8 a.m. Opening Remarks
8:15 a.m. Technology Update
8:30 a.m. Inspire Employees to Excel & Engage – Adrian Gostick, author, The Carrot Principle
9:15 a.m. “What Motivates Me” – Young Sales Reps Speak Out
9:45 a.m. The Emergence of Domestic Manufacturing to Compete Against Asia
10:15 a.m. Break/Sponsorship Fair
10:45 a.m. Interactive Session: Put Your Listening Skills to the Test
11:30 a.m. Competitive Threats: Where They Are, How to Combat Them
12 p.m. Marketing Smackdown: Craft a Creative Campaign in 30 Minutes
12:30 p.m. Customer Service Exclusive: Secrets from Counselor Distributor Choice Awards Winners
1 p.m. Conclusion
1:15 p.m. Golf/Mountain Biking/Lunch/Tennis
7:30 p.m. Counselor Power 50 Dinner
Tuesday, September 17
7 a.m. Breakfast
8 a.m. Opening Remarks
8:15 a.m. Future of the Industry: Obstacles, Opportunities and Outlooks (exclusive interview with Polyconcept CEO Michael Bernstein)
8:45 a.m. Hot Data: ASI Ad Impressions Study 4.0 (featuring key new metro areas and selling opportunities)
9:15 a.m. Break
9:30 a.m. Meet Tomorrow’s Buyer: Capitalize on These New Demographic Trends
10 a.m. Strategic Planning Session
10:45 a.m. 2014 Forecast: Featuring the Counselor Power 50
11:30 a.m. Building Relationships through Video/Social Media – Devin Graham, videographer with millions of YouTube followers
12 p.m. Concluding Remarks