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  • Benefits of Single-Head Laser Technology - The appeal of old-school appliqués combined with intricate embroidery has renewed vigor at retail these days, but what does that mean for promotional apparel? From Wearables magazine. January, 2011.

  • Might Makes Copyright - The decoration and online art world have been turned upside down with claims of copyright abuse. From Wearables magazine. January, 2011.

  • Social Media Boosts Branding Efforts - Marketers are turning to social media to strengthen customer loyalty and brand awareness, but not so much to boost customer acquisition, a new report finds. From Counselor magazine. November, 2010.

  • Social Networks: The New Reality - More people use online social media than check e-mail. Here’s how to best use Facebook and Twitter – and what it will mean for your business. Plus, a primer on each of the Big Four online networks. From Counselor magazine. October, 2009.

  • Social Network Closeup: YouTube - Tips on how to best use YouTube for business. From Counselor magazine. October, 2009.

  • Social Network Closeup: Twitter - Tips on how to best use Twitter. From Counselor magazine. October, 2009.

  • Social Network Closeup: LinkedIn - Tips on how to best use LinkedIn. From Counselor magazine. October, 2009.

  • Social Network Closeup: Facebook - Tips on how to best use Facebook. From Counselor magazine. October, 2009.

  • Top 10 Ways To Lock Up Your Data - While technology can certainly enhance a company’s operations, it can also put an organization’s proprietary information at risk. Counselor Top 40 distributor Cintas (asi/162167) recently released this top-10 list of ways to protect your data. From Counselor magazine. April, 2010.

  • Technology To The Rescue - Got a business dilemma? Technology may be the answer. Get some tips from four distributors using advanced solutions to improve their businesses. From Counselor magazine. April, 2010.

  • Technology Can Build Your Personal Brand - Or Tarnish It - With the rise of blogging, Facebook, LinkedIn, YouTube and other social media, there are now many more opportunities for salespeople to make an impression on clients than there were even a few years ago. The drawback: It’s just as easy to leave an impression that’s negative. From Advantages magazine. October, 2009.

  • How To Effectively Use Facebook - Have a Facebook page? Yep, you probably do if you’re like most businesspeople these days. The problem is that those same “most people” often don’t know how to make the most of the social media medium. From Counselor magazine. March, 2010.

  • Be a Website Design Convert - To build a website that really sings your company’s praises, avoid the seven deadly site design sins. From Stitches magazine. August, 2010.

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Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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