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Marketing

Learn how to build a successful brand through promotional products with our hot marketing case studies, tips and more!


Beer Brands Still Serving Up Ad Specialties


To the tune of $12M in first half of 2009.
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Let's Make A Deal


We've spanned the country to find 8 budget-friendly spots that are perfect for your next meeting.
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Millennial Marketing


Young adults are a vast market with plenty of potential, as long as you keep it fresh.
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Millennial Dos and Don'ts


Some things that you should keep in mind when approaching the millennial generation.
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Social Network Closeup: Twitter


How best to use Twitter for business.
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Social Network Closeup: LinkedIn


How best to use LinkedIn for business.
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Social Network Closeup: Facebook


How best to use Facebook for business.
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Social Network Closeup: YouTube


How best to use YouTube for business.
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Social Networks: The New Reality


Here's how to best use social networks and what it will mean for your business.
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The New Pepsi Generation


How PepsiCo is building customer loyalty through social networking.
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Tweet Your Way To Success


To drive followers, think conversation rather than commerce.
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5 Hot Marketing Trends


Add value to your client's campaigns by taking advantage of these 5 hot trends.
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Get 'em Hooked


Don’t hit the streets or phones for cold calls and sales pitches without investing time in solid marketing efforts.
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Profits In Style


Counselor’s most recent Web seminar offered distributors strategies for increasing their profits from promotional apparel sales.
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Got Slogans?


The right slogan can propel any item from so-so to sensational. Here’s how salespeople came up with some clever campaigns.
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Cross-Generational Marketing


Is there a generation gap? You bet your sweet bippy. Here’s how to bridge the gap.
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Targets: Teens and Tweens


Learn five ways to capitalize on the influential and rapidly growing teen and tween market.
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Build Your Brand with Mascots and Logos


Find out how companies use characters to grab attention and build rapport.
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Study: Business Question Marketing Efforts


Marketing helps sales and sales fuels marketing.
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Taking it to the Streets


Here are 7 hot case studies showing how brands have used promotional products to get up close and personal with consumers.
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It's Easy Being Green


Here's how three companies used eco-friendly products to help promote their eco-friendly messages.
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