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Advertising Specialty Institute
Certification Program




Taking part in ASI's Education Certification Program is free of cost and completely user-friendly. Any ASI Education that you participate in – whether live at the ASI Shows or online at the ASI Online Learning Center (www.asicentral.com/onlinelearning) – is automatically tracked electronically via our proprietary online campus, so you can easily access your transcripts and outstanding course requirements. Plus, we offer more than 300 on-demand courses in popular tracks, such as sales, marketing and business-building strategies.

Besides enjoying the prestige of being a BASI- or MASI-certified advertising specialty professional, you’ll receive special benefits, such as attending private receptions and gaining VIP access to events at the ASI Shows, getting on exclusive distribution lists to receive advance copies of ASI surveys and research, and being invited to participate in quarterly conference calls with ASI President and CEO Timothy Andrews.

Nearly 12,000 ASI members are actively working toward our two certification levels: the BASI, or Bachelor of Advertising Specialty Information, and MASI, or Master of Advertising Specialty Information. And, 140 industry members have already achieved their certification – we’re pleased to recognize their service and dedication to the industry. Get started by reading our FAQs now!



Click here to download a PDF describing the benefits of ASI's Certification Program.

Click here to download a PDF describing the full BASI and MASI requirements.

Click here to watch a short webinar on how to navigate the ASI Education Online Learning Center.

Click here to learn what special benefits BASI and MASI holders receive from ASI.

Click here for instructions on submitting your industry participation record to ASI Education toward your certification.

Got some questions about the Advertising Specialty Institute Certification Program? Click here for an FAQ sheet.

What would your curriculum look like if you're working toward your BASI?
  • Click here for a sample distributor principal curriculum.


  • Click here for a sample distributor account manager's curriculum.


  • Click here for a sample supplier account manager's curriculum.


Click here to read ASI's exciting announcement about the Advertising Specialty Institute Certification Program.

Click here to get started right away taking courses on the Advertising Specialty Institute Certification Program.  
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Making You Money: What ASI is all about.


Promotional products, also known as ad specialties, make up a nearly $17 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.
  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need