Register now to attend
The ASI Show in Orlando
FREE!
Monday, January 16
8 a.m. – 5 p.m.
Sponsored by Fields Manufacturing, asi/54100
The advertising specialty industry can be overwhelming, especially if
you're a new distributor trying to break in and establish yourself as an
expert in the field.
Where do you start? ASI's Distributor Success Track was designed with
you in mind. If you are brand new to the industry and looking for a way
to jumpstart your business and your sales – or are just looking to
sharpen your skills – join us for an information-packed day that will
provide you with a solid blueprint for success.
How to Get the Most Out of Your Trade Show Experience
8 a.m. – 8:30 a.m.
With so many great events taking place at The ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is to you to get the most out of the time you have – but where do you start? Join Matthew Cohn, Vice Chairman of the ASI Family of Companies, as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.
Ad Specialty Crash Course: Your Ultimate Guide for Success*
8:30 a.m. – 9:30 a.m.
What are the primary drivers of success in ad specialty sales? Which decisions make the most impact on your ability to serve your clients? What's considered acceptable artwork? In this information-packed overview course, you'll get up to speed on ad specialty essentials, from deciphering price codes to understanding key industry buzzwords.
Build a Hard-Hitting Marketing Plan Today*
9:45 a.m. – 10:45 a.m.
Learn how to build a high-impact, low-cost strategic marketing plan that will bring you more business in the next 90 days. You'll learn specific tactics (best practices in the business) that will help you make the most out of referrals, social media, low-cost online ads, effective but low-budget self-promotions and more. These super secrets will save (and gain) you some serious money.
Powerful Prospecting: Double Your Client List in 30 Days*
11 a.m. – Noon
When you're just starting out in ad specialty sales, one of the first things you want to do is build a pipeline of hot prospects – fast. In this action-oriented seminar, you'll learn easy-to-implement, proven strategies on how you can get your first customers quickly and continue to build a thriving promotional products business in 2012 and beyond.
Distributor Success Lunch: Sell to the Industry's 5 Biggest Markets
12:15 p.m. – 1:15 p.m.
Promotional products salespeople who identify and work specific niches routinely earn more money. By becoming an expert in one or more specific niche markets, you can easily distinguish your company from the competition, attract more referrals and build awareness in the marketplace that can dramatically increase your income. A panel of top distributor salespeople who are expert sellers in some of today's most lucrative niches, such as health care, education and finance, and suppliers will share:
- The best ways to choose your niche
- Where and how to network in your niche
- A simple niche-marketing plan
- What products and types of campaigns to pitch to top niches
- Real-world case studies
- Niche-market selling mistakes to avoid
10 Ways to Win Clients for Life
1:30 p.m. – 2:30 p.m.
To grow a highly profitable client base, you must develop – and cultivate – relationships for the long term. In this seminar, we'll show you how to identify prospective clients who are likely to pay, stay and refer. You'll discover the difference between just getting a one-off sale and creating a customer, and how to fully penetrate each organization from potential buyer to potential buyer and department to department.
Reel in the Big Fish: Close Bigger Deals Now
2:45 p.m. – 3:45 p.m.
Every large corporation has the potential to be a gold mine for you and your company. In this interactive session, you'll learn what really works to get your foot in the door, hear innovative case histories, understand how to craft a strong value proposition, and discover creative ways to crack into the corporate market and produce results that are meaningful to bigger players. In this seminar, you'll learn how to:
- Create a strong value proposition
- Develop a multifaceted account entry campaign
- Differentiate yourself from the competition
- Hold a stellar initial sales meeting that drives business to you
Transform Yourself Into a Promotional Expert
4 p.m. – 5 p.m.
Can brand-new ad specialty salespeople present themselves as confident, credible promotional experts to prospects and clients? Absolutely! In this power-packed session, you'll learn the proven diagnostic approach to selling and the rapport-building tools and questions you need to position yourself as a confident and professional promotional advisor from day one.
*For free admission to the Distributor Success Lunch, you must attend the first three sessions within this track.