PrintingForLess.com Acquires Southwest Color
Vol. 888 
January 26, 2012

Montana-based supplier PrintingForLess.com (PFL) (asi/79558) has acquired assets of Arizona-based digital printer Southwest Color, the companies have announced. Financial terms of the agreement, which was finalized on January 23, were not disclosed. "This deal lets us increase our product offerings and provide faster turnaround," said Daniel Gaugler, vice president of marketing for PFL. "There's great value in digital printing. Now we can really personalize each piece, and we can do smaller runs."

According to the terms of the transaction, Chad Smith, owner of Southwest Color, has joined PFL as its director of digital services. One additional member of Southwest's staff has also relocated to Montana. "Everybody in this venture is going to benefit immensely," said Smith. "We call on a different group of customers than PFL, so there's not much overlap. We will be able to sell what PFL does, which is primarily short-to-medium run, offset work, and have the firepower of PFL's industry-leading e-commerce platform, which is extremely important."

Founded in 1996, PFL offers full-color printing services which include business cards, magnets, postcards, brochures, calendars and greeting cards. While declining to provide PFL's 2011 revenues, Gaugler said his company is "looking at double-digit organic growth in 2012." PFL executives have also said they plan to pursue other acquisitions this year to continue on a path of expansion.