GR Promotions Merges With The Vernon Co.
December 27, 2011
MN-based distributor GR Promotions (formerly asi/200051) has merged its
operations with Counselor Top 40 distributor The Vernon Company (asi/351700). Under terms of the
agreement, owners Ray and Jennifer Crowder and their employees will continue to
maintain the GR Promotions corporate identity, while now representing The
Vernon Company. Vernon will assume
all administrative operations, including product research, order processing,
invoicing and collections, as well as providing marketing support.
"We are very pleased to add the GR Promotions team to
our existing group of account executives in the Minnesota
region," said Dave Regan, vice president of sales for The Vernon Company.
"By utilizing Vernon's full
support system we are confident that they will be able to focus their efforts
on what they like to do best – selling. This is definitely a win-win situation
for us both."
Jennifer Crowder, one of the owners of GR Promotions, said
that merging with The Vernon Company was the right move at this time for her
company. "In the past, we had been contacted by other large distributors
to join their company," Crowder said. "Each time, after doing our due
diligence, we didn't feel it was an appropriate fit for us. After a visit to Vernon
and meeting their support staff we found that it was indeed a great fit for
The Vernon Company is a fourth-generation family business
that was founded in 1902. It ranks as the 25th-largest distributor in the
industry, with more than $58 million in annual North American ad specialty