The Chest Acquires WoodCo
December 27, 2011
Supplier firm The Chest (asi/44830) announced last week that it has
acquired the WoodCo (asi/98138) product line. As part
of the deal, WoodCo will keep its brand name within
The Chest as an additional product line. Along with representing and selling
the product line, The Chest will also retain WoodCo's
Darryl Haddox as national sales manager of the
company and to help ensure a smooth transition into selling the WoodCo line.
Mary Dobsch, president of The
Chest, pointed to WoodCo's magnetic and laminated
products as being a good complement to The Chest's line of packaging products.
"WoodCo offers a variety of magnetic products as
well as laminated paper products," Dobsch said. "The
WoodCo line was designed to sell marketing solutions,
not just promotional products, so we are thrilled to represent a product line
that fits so well into our company's standards of products and will help us
better fulfill all of our customers' needs."
Dobsch said that The Chest has had
a good year in 2011 and is looking to capitalize on further opportunities by
finalizing this deal before the end of the year. "After this year resulted
in over a 12% sales increase from 2010, the timing is ideal to acquire a
product line that will round out our already diverse product offering, giving
us a presence in the magnetic and laminated paper product field," Dobsch said.
The WoodCo Line can now be found
through The Chest's website at www.chestinc.com.