You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > The Chest Acquires WoodCo
Printer Friendly





The Chest Acquires WoodCo
Vol. 879z 
December 27, 2011

Supplier firm The Chest (asi/44830) announced last week that it has acquired the WoodCo (asi/98138) product line. As part of the deal, WoodCo will keep its brand name within The Chest as an additional product line. Along with representing and selling the product line, The Chest will also retain WoodCo's Darryl Haddox as national sales manager of the company and to help ensure a smooth transition into selling the WoodCo line.

Mary Dobsch, president of The Chest, pointed to WoodCo's magnetic and laminated products as being a good complement to The Chest's line of packaging products. "WoodCo offers a variety of magnetic products as well as laminated paper products," Dobsch said. "The WoodCo line was designed to sell marketing solutions, not just promotional products, so we are thrilled to represent a product line that fits so well into our company's standards of products and will help us better fulfill all of our customers' needs."

Dobsch said that The Chest has had a good year in 2011 and is looking to capitalize on further opportunities by finalizing this deal before the end of the year. "After this year resulted in over a 12% sales increase from 2010, the timing is ideal to acquire a product line that will round out our already diverse product offering, giving us a presence in the magnetic and laminated paper product field," Dobsch said.

The WoodCo Line can now be found through The Chest's website at www.chestinc.com.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need