Halo Acquires Logos Your Way
Vol. 856
October 4, 2011
As first reported in a Breaking News Alert this morning,
Counselor Top 40 distributor Halo
Branded Solutions (asi/356000) has acquired Centennial, CO-based
distributor Logos Your Way (asi/255444). Financial terms of the transaction
were not disclosed, but as part of the deal Logos Your Way’s sales team and key
administrative staff will join the Halo organization. “Logos Your Way
represents a perfect win-win,” said Marc Simon, CEO
of Halo. “We were able to compensate ownership for building a strong business
these past 10 years while immediately enhancing our sales presence in key
Western markets with innovation and exceptional client relationships.”
Operational and accounting responsibilities for Logos Your
Way will now transition to Halo’s Sterling, IL, headquarters, while the
company’s Colorado location will remain as a Halo sales office. “The Mountain
West is growing, and our business has grown with it,” said Don Robinette, vice
president of sales for Logos Your Way. “The additional marketing, sourcing,
technology and distribution strength Halo offers will help us serve more
customers and serve them more completely, creating additional opportunities for
our sales team.”
Overall, Halo’s acquisition of Logos Your Way will add about
30 salespeople and $10 million in revenue to the company’s totals. “Our goal is
to continue our growth through strategic partnerships with well-run
distributors like Logos Your Way,” said Jim Stutz, executive vice president of
business development for Halo.
With $160 million in 2010 North American ad specialty sales,
Halo Branded Solutions currently ranks as the sixth-largest distributor in the
industry. |