You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Camsing Global Acquires Avaline
Printer Friendly





Camsing Global Acquires Avaline
Vol. 831 
July 7, 2011

As first reported in a Breaking News Alert yesterday, Top 40 supplier Camsing Global has acquired New Jersey-based Avaline (asi/37590). Financial terms of the deal were not disclosed. "Avaline fits very well strategically within our umbrella of legacy industry brands," said Billy Dolan, CEO of Camsing Global. "The acquisition allows us to consolidate some complementary product lines between the two companies, as well as expand into some new product categories like emblematic jewelry, poly-stationery and wood products."

In announcing the deal, Camsing said it plans to move Avaline's inventory and production to its North American headquarters in Largo, FL. Avaline will maintain its office in New Jersey as a support center for customer service and marketing efforts. Key members of Avaline's staff and management team – including founder and CEO Len Hornstein – will continue in their roles. "It's our expectation that the core group will stay on," Hornstein says. "We have very capable and very experienced people who we want to stay involved."

According to Hornstein, the deal with Camsing will maintain Avaline's brand and product lines, while strengthening both firms. "I think it's a win-win for our companies," he says. "We think we will enhance their credibility with our brand and we intend to take advantage of their infrastructure and supply chain. I believe we'll have meaningful growth."

Founded in 1993, Avaline employs about 50 people and generates annual revenues of $11 million, according to Hornstein. The deal with Avaline marks Camsing's third acquisition of 2011, following purchases of Corvest and Senator Promotional Group USA in the first quarter of the year. In total, the Camsing organization reported 2010 North American ad specialty sales of $74 million, ranking the company as the 18th-largest supplier in the industry.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need