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Camsing Global Acquires Avaline
Vol. 831 
July 7, 2011

As first reported in a Breaking News Alert yesterday, Top 40 supplier Camsing Global has acquired New Jersey-based Avaline (asi/37590). Financial terms of the deal were not disclosed. "Avaline fits very well strategically within our umbrella of legacy industry brands," said Billy Dolan, CEO of Camsing Global. "The acquisition allows us to consolidate some complementary product lines between the two companies, as well as expand into some new product categories like emblematic jewelry, poly-stationery and wood products."

In announcing the deal, Camsing said it plans to move Avaline's inventory and production to its North American headquarters in Largo, FL. Avaline will maintain its office in New Jersey as a support center for customer service and marketing efforts. Key members of Avaline's staff and management team – including founder and CEO Len Hornstein – will continue in their roles. "It's our expectation that the core group will stay on," Hornstein says. "We have very capable and very experienced people who we want to stay involved."

According to Hornstein, the deal with Camsing will maintain Avaline's brand and product lines, while strengthening both firms. "I think it's a win-win for our companies," he says. "We think we will enhance their credibility with our brand and we intend to take advantage of their infrastructure and supply chain. I believe we'll have meaningful growth."

Founded in 1993, Avaline employs about 50 people and generates annual revenues of $11 million, according to Hornstein. The deal with Avaline marks Camsing's third acquisition of 2011, following purchases of Corvest and Senator Promotional Group USA in the first quarter of the year. In total, the Camsing organization reported 2010 North American ad specialty sales of $74 million, ranking the company as the 18th-largest supplier in the industry.

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