CafePress, Coby Electronics Announce Partnership
Vol. 800, Extra 71
March 23, 2011
During The ASI Show in New
York, two suppliers announced an exclusive
partnership deal. CafePress (asi/43167) will now
decorate Coby Electronics (asi/45580) consumer
electronic products in the ad specialty industry. Starting immediately, CafePress will offer Coby items
like digital photo frames and MP3 players to industry distributors and their
clients. "Brands are recognizing that giving consumers the freedom to
customize products can create greater engagement and brand loyalty," says
Abdul Popal, vice president of business development
for CafePress. "We look forward to the unique
opportunity of customizing their robust portfolio of wholesale products for
professional suppliers."
Samples of the Coby products that CafePress is offering will be on display at the supplier's
booth at the ASI Show in New
York today and tomorrow. This includes the KYROS
Internet Touchscreen Tablet that Coby
recently unveiled. "CafePress matched our
customer service standards: print without minimums or set-up fees, turnkey
fulfillment delivered on schedule – working with them is a nice fit," says
Craig Hassler, director of sales, special markets at Coby Electronics.
Based in New Hyde Park, NY, Coby
Electronics operates in the ad specialty industry under the name Coby Special Markets, a division of the company. Some of
their product offerings include LCD and LED televisions, portable camcorders,
video and audio MP3 players and more.
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