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Distributor Affiliates With HALO
Volume 761
Nov. 2, 2010

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Counselor Top 40 distributor HALO Branded Solutions (asi/356000) announced that New Jersey distributor ProCon Marketing (asi/299836) has affiliated with the company and will now sell under the HALO brand. No financial terms of the deal were released.

As part of the deal, ProCon Marketing founders Michael and Vicki Reisbaum, along with five ProCon Marketing account executives, will join the HALO Branded Solutions sales team. ProCon's screen print operation will remain separate, serving as a new decorator for other HALO account executives. "The added leverage HALO provides in finance and marketing allows us to expand our services to our clients," Michael Reisbaum said.

Dale Limes, senior vice president of sales for HALO, said the deal will help the distributor expand its reach into the top media market in the U.S. "ProCon Marketing will provide additional strength in the New York City metro area," Limes said. "It is part of our ongoing effort to partner with established market-leading distributors in key geographic areas."

HALO is the sixth-largest distributor in the industry, after the company reported 2009 North American ad specialty sales of $139.3 million. ProCon Marketing most recently reported annual revenues of $3.7 million to ASI's CreditConnect program.

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