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WWFG Acquires Sign-A-Rama License
Volume 761
Nov. 2, 2010

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Worldwide Franchise Group (WWFG) has announced an agreement with Florida-based United Franchise Group to operate all existing and future Sign-A-Rama centers in Canada. Financial terms of the deal, which excludes centers in Quebec, were not disclosed. The acquired license gives WWFG, and its parent company The Planet Bottle Corporation, control of approximately $10 million of annualized revenue at the franchise level. "There are signs everywhere and the sign business has proven to grow even in periods of recession," said Patrick Rooney, CEO of The Planet Bottle Corporation. "We plan to be a leader in promoting the use of signage made from recycled plastic."

Expecting to grow the current 34 Canadian Sign-A-Rama centers into 100 by 2016, WWFG has established a separate management team and support structure to assist in the development plan. In addition, the Sign-A-Rama franchisees will be invited to participate in local and national marketing programs targeted to the Canadian market. "We look forward to growing WWFG into a multiple brand owner and developer of unique franchisable concepts, while aggressively supporting the needs of the existing and future Canadian franchisees," said JR Richardson, president of WWFG.

Formerly the Imagin Molecular Corporation, the Planet Bottle Corporation claims to have recently introduced the world's first and only oxo-biodegradable polyethylene terephthalate plastic bottle, after acquiring the technology from UK-based Wells Plastics. United Franchise Group, whose holdings include Sign-A-Rama and Counselor Top 40 distributor EmbroidMe (asi/384000), is a $500 million company headquartered in West Palm Beach.

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