You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Image Source Acquires Sister Co.
Printer Friendly

Image Source Acquires Sister Company
Volume 755
October 12, 2010

FaceBook Twitter Delicious Digg LinkedIn

Kirkland, WA-based distributor Image Source (asi/230121) has acquired Branded Solutions by Edgar Martinez (asi/145076), merging two companies that have closely partnered for several years. Martinez, the former Major League Baseball all-star, will continue with the combined company, serving on its board of directors. "This was always in the back of our minds and we think it just makes sense to bring the two companies together," says Jeff Holt, vice president of marketing for Image Source. "This integration positions us to take advantage of the economic recovery."

Even prior to the acquisition, according to Holt, Image Source and Branded Solutions shared operational space and management teams. Now, per the deal, Image Source's sales staff will be expanded by several people, with still more hiring expected. "We're up to 11 sales teams and two dozen employees," Holt says. "We have room to grow and we're aiming for 100% retention of our clients." Adds Martinez: "The integration of our two companies is great. I'm excited at the prospect of the next phase of growth for Image Source."

With clients that include Microsoft, Nintendo, the Seattle Mariners and Starbucks, Image Source expects to generate more than $10 million in revenues in 2010. "Things have really rebounded from 2009," Holt says. "It was a rough road for about 18-24 months. But for the companies that have weathered the storm, good things are ahead. We're up well over 20% this year, with our core business coming back."

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need