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Fields Manufacturing Acquires Animal Fair
Volume 739
August 17, 2010

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Minnesota-based Fields Manufacturing (asi/54100) has acquired the name and assets of supplier Animal Fair (formerly asi/36235), as well as selected inventory from Princess Soft Toys, which closed in June after 45 years in business. Terms of the transaction were not disclosed, but company executives say Fields has purchased a "significant" amount of inventory. "We definitely believe this will be a solid product line for us," said Matt Bertram, president of Fields, in an interview with Counselor this morning. "We weren't looking to add a little tiny piece to our line. We've been looking to expand into other categories with products that add value to our industry."

According to Bertram, Fields will continue to provide a separate catalog for selected Princess Soft products. In its own 2011 catalog, due out January 1 of next year, Fields will feature Princess Soft items as well, adding the products as a new line. At its St. Cloud facility, Fields will immediately begin imprinting Princess Soft items. "We're excited about the line," says Bertram. "There's not that many suppliers that offer plush toys in the industry."

Without offering specifics, Bertram expects the new line of plush toys to boost sales at Fields, adding that his company had "had a better year this year than last year, with more orders and larger order sizes."

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