Nationwide Graphics Buys Premier Graphics
March 25, 2010
Houston-based Nationwide Graphics, the parent company of several promotional printing businesses, has acquired the assets of Premier Graphics, outbidding four other firms. Nationwide bought Premier, formerly known as Master Graphics, from New York-based GE Capitol. Financial terms of the deal were not disclosed. “We expect to take the [Premier Graphics] companies to the next level,” said Bill Cline, corporate marketing manager for Nationwide, in an interview yesterday with Counselor. “We’re expanding our business and we think we’ll increase sales in 2010. The companies we’ve purchased are very happy to be aboard.”
According to Cline, the deal was completed late last week after a relatively short period of bidding. The purchase gives Nationwide 14 locations throughout the country, with divisions like Dodd Communications (asi/181499) and Argus Press (asi/523501). “We’re making the transition to more of a communications resource company,” said Cline. “We want to be a service bureau and an extension to a marketing department. We do e-mail campaigns, one-to-one marketing, direct mail campaigns and personalized URLs. About 90% of what we do is business-to-business.”
Cline would not specifically say how the purchase would affect staffing at the five newly-purchased divisions, which geographically are concentrated in the Midwest. Founded in 1998, Nationwide Graphics now employs about 700 people after the acquisition of Premier. Cline would not release annual revenues to Counselor, citing Nationwide’s status as a privately-held company.