Trevelyan Acquires Two Manufacturers
March 11, 2010
In an effort to diversify its product lines, Toronto-based Trevelyan Limited (asi/92035) has acquired Waterleaf Studios Inc. (formerly asi/95418) and Key West Marketing, both manufacturers of award and certificate frames. Financial terms of the purchases were not disclosed. “Their strongest time for sales is between March 1st and July 1st, while that’s our weakest time for selling our leather items,” says Lake Trevelyan, president of Trevelyan Limited. “This helps us balance out our staff, attract people to the company and offer items at expanded price points.”
According to Trevelyan, limited staff from Waterleaf and one principal from Key West have joined the leather manufacturer, while operations have been consolidated. “Everything will be done from our site,” Trevelyan says. Combined, Waterleaf and Key West have generated annual sales of over $4 million. Trevelyan’s yearly revenues are around $3 million.
According to Trevelyan, the purchases were made possible through a financial investment from Magnus Pen Corp. (asi/68529), creating a loose partnership with the goal of mutual growth. “We’ll be separate companies, but there are some synergies there,” says Trevelyan. “We can work together on marketing campaigns and share multi-line reps in some cases.”
In addition to its acquisitions, Trevelyan has recently launched a Pennies division, supplying lowered-priced leather goods. Founded in 1923, Trevelyan currently employs 40 people.