You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Trevelyan Acquires Two Manufacturers
Printer Friendly




Trevelyan Acquires Two Manufacturers
Volume 694
March 11, 2010

In an effort to diversify its product lines, Toronto-based Trevelyan Limited (asi/92035) has acquired Waterleaf Studios Inc. (formerly asi/95418) and Key West Marketing, both manufacturers of award and certificate frames. Financial terms of the purchases were not disclosed. “Their strongest time for sales is between March 1st and July 1st, while that’s our weakest time for selling our leather items,” says Lake Trevelyan, president of Trevelyan Limited. “This helps us balance out our staff, attract people to the company and offer items at expanded price points.”

According to Trevelyan, limited staff from Waterleaf and one principal from Key West have joined the leather manufacturer, while operations have been consolidated. “Everything will be done from our site,” Trevelyan says. Combined, Waterleaf and Key West have generated annual sales of over $4 million. Trevelyan’s yearly revenues are around $3 million.

According to Trevelyan, the purchases were made possible through a financial investment from Magnus Pen Corp. (asi/68529), creating a loose partnership with the goal of mutual growth. “We’ll be separate companies, but there are some synergies there,” says Trevelyan. “We can work together on marketing campaigns and share multi-line reps in some cases.”

In addition to its acquisitions, Trevelyan has recently launched a Pennies division, supplying lowered-priced leather goods. Founded in 1923, Trevelyan currently employs 40 people.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need