You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Specialty Incentives Acquires L.W. Barrett
Printer Friendly




Specialty Incentives Acquires L.W. Barrett
Volume 692
March 4, 2010

Completing its first ever acquisition, Denver-based Specialty Incentives, Inc. (asi/331870) has purchased selected assets of distributor L.W. Barrett (asi/133000), including customer records and intellectual property. Financial terms of the deal were not disclosed, but Specialty Incentives will not be assuming any liabilities as part of the agreement. "We had been discussing a deal for an extended period of time," said Bob Davis, CEO of Specialty Incentives, in an interview yesterday with Counselor. "In this economy, we felt it would be mutually beneficial to combine our teams. We believe their brand to be valuable."

According to Davis, all 31 of L.W. Barrett's salespeople will join Specialty Incentives, many continuing to work as independent contractors from their homes. Some additional support staff will join Specialty Incentives in its Colorado office. Twice named to Counselor's Best Places to Work list, L.W. Barrett generated 2009 revenues of around $3.5 million, according to company executives. "We were definitely down last year, but we had budgeted to weather the storm," said Tina Montgomery, L.W. Barrett's president. "Because of the economy, the industry will be getting smaller. We felt this was a good time for a transition and we're excited."

Specialty Incentives, which now will employ about 50 people, was founded in 1981 and largely services clients in the media, financial and hospitality markets. "It's not too difficult to improve on sales from last year, but we're off to a good start in January and February," said Davis. "This deal will further strengthen us."

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need