You Tube

Skip Navigation LinksEducation > Marketing > Social Network Closeup: Facebook
Printer Friendly



 

Social Network Closeup: Facebook - from "Social Networks: The New Reality"
By C.J. Mittica
October, 2009



 

How Best To Use It: Facebook

Number Of Users: Over 150 million

What It Is: The number one social media network in the world, Facebook lets users create profiles, post status updates and pictures, connect with friends, send messages – and a lot more.

How Best To Use It:
1. Avoid the spam. Think of your Facebook network like an e-mail or newsletter list. But don’t use it to bombard your friends with pricing specials and sales pitches. “There just seems to be a high level of spam. There’s just a lot of turnoffs in Facebook,” says Jason Alba, creator of the DVD “LinkedIn for Job Seekers.”
2. Get to know your prospects. All the personal information people put on their profiles offers you an insight into their lives. “Facebook can give you a snapshot into a prospect, and you can look at their profile,” says Eric Marasco, owner of Proforma Distinctive Marketing (asi/300094). “And something that might take 16 cups of coffee and numerous lunches to get to know about them, you can get to know in two minutes.”
3. Getting by casually. Many people view LinkedIn and Facebook as the professional and personal sides of social networking – which means you can do things slightly more casually on Facebook and get away with it.
4. People buy from their friends. “I get most of my value from Facebook on my individual profile, because that’s where I have the most number of friends,” says Rightsleeve (asi/308922) President Mark Graham. People will buy from people they know and like, and Facebook (as well as Twitter) is a powerful way to achieve that. “Even though I have a personal network on Facebook, these people can and will buy from me at some point,” says Bobby Lehew of Robyn Promotions (asi/309656).

 

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need