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Making A Difference
From Hot Trend: Green is the New Black
August, 2009

Making A Difference

Want to go green but not sure where to start? You’re not alone. Here are a few tips to help distributors get started.

Start small. Make little changes first – changing lightbulbs, turning off lights and computers at the end of the day – then work up to more aggressive measures, such as going paperless through electronic invoices.

Make it a group effort. Going green is much easier with staff and customers behind your efforts. Make sure employees are on board – some eco-friendly distributors even suggest making the environmental pitch a personal as well as professional effort.

Get support. Virtually no distributor can make an entire supply chain go green on his own. Want to assure clients that your products and their manufacturing processes are green? Auditing firms can do just that for annual fees that, while not always cheap, can pay off by helping distributors land clients like corporate giants who demand spotless manufacturing measures.

Push the process as much as the products. Selling green products has been a smart business strategy for several years. Now, it’s as much about how distributors operate as it is about the products they sell. Distributorships already ahead of the curve are spending more and more time talking up the merits of green supply chains, in-house eco-friendly processes and other moves that help to not only green products but the industry as a whole. – Betsy Cummings
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