Top 40 supplier Gill Studios (asi/56950) has announced it has finalized its deal to acquire the assets of recently shuttered firm Barton Nelson (BNI). Newly-created Gill Bebco, which will operate out of Barton Nelson’s former facility in Kansas City, will re-open on September 2, the company said.
“We have been working hard and quickly to rehire employees to preserve the Bebco expertise and passion,” Gill said, in a statement. “We are also very excited to announce that Gill-line has decided to build and maintain the necessary equipment in the Bebco facility to ensure all of Bebco’s products will be made in the USA.”
Bebco plans to launch its products in stages. Adhesive notes and scratch pads will be available as early as September 2; adhesive and non-adhesive cubes on September 15; and 12 month calendar desk pads on November 1. Additional product and customer service contact information can be found at www.bebco.com.
Earlier this month, Gill said it planned to hire approximately 40 former BNI employees for Bebco operations. Going forward, Gill Studios and Bebco offerings will be marketed and sold separately as different lines.
As recently as 2013, Barton Nelson was ranked as the 35th largest supplier in the industry by Counselor. Gill, meanwhile, reported 2013 North American ad specialty sales of $44.1 million, a year-over-year decrease of 14.5%, as the company is normally impacted by non-election year revenue fall-off. Over the last five years, Gill has grown revenues by 11.4%.