You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

Small Business Optimism Rises


A new study from the National Federation of Independent Business (NFIB) shows that small business owners became increasingly optimistic in July. The NFIB’s Small Business Optimism Index edged higher last month, increasing by 0.7 points to reach a reading of 95.7. This jump at the beginning of the 2014 third quarter followed a decline in the small business optimism index in June.

Six of the index’s 10 components increased, with a big gain in the share of firms saying it was a good time to expand. There was modest growth in the number of firms increasing inventories, making capital investments, and creating new jobs. Businesses also told NFIB researchers that they expect easier credit conditions in the future. There were, however, declines in the share of firms expecting higher sales growth in the coming months.

In the release of its report, the NFIB provided a measured look at small businesses optimism today. “On the positive side, expectations for business conditions and outlook for expansion accounted for virtually all of the net gains in July’s index,” said Bill Dunkelberg, NFIB’s chief economist. “However, capital spending reports continue to remain mediocre, spending plans are weak, and inventories are too large.”

The NFIB report follows Counselor’s release earlier this week of the ad specialty industry’s second-quarter sales survey. It showed that distributors increased their revenues by 6.1% in the period, which was the 18th consecutive quarterly gain for distributors. Also, the study showed that the Counselor Confidence Index, a measure of distributors’ outlooks on their business conditions, hit 113 in the second quarter, which was just shy of the all-time high reached in the first quarter and well above the baseline that indicates industry growth.

NFIB’s survey, which is based on responses from 1,645 of the organization’s members, also noted that small businesses have been able to increase prices recently. A quarter of respondents said they increased their average selling price within the past three months, and 23% said they plan on raising prices in the next three months, one of the highest readings since 2008.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need