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Gold Bond Acquires World Wide Line


As first reported this morning in a Breaking News Alert, Counselor Top 40 supplier Gold Bond (asi/57653) has acquired World Wide Line (asi/98290). Financial terms of the deal, made public today, were not disclosed. Per the agreement, the two Tennessee-based companies will continue to operate as separate firms, maintaining their current contact information and ASI numbers.

“It is with great excitement that we welcome Kim Newell and the World Wide team to the Gold Bond family,” said Gold Bond President Mark Godsey. “The acquisition of World Wide bolsters our initiative to build a one stop shop for the most diverse offering of full-color imprinting options.”

Gold Bond, founded as a pencil company in 1947, has focused over the past year on expanding its offerings, including its direct print ColorfinityHD platform and its PhotoVision domed full-color line. World Wide, meanwhile, has dedicated efforts to its new Vcolor technology for full-color printing.

“I’m excited and so is my team to have the opportunity to join Gold Bond,” Kim Newell, president of World Wide, told Counselor. “Both companies have strong backgrounds in customer service, bringing innovation and creativity to the industry. The powerful combination of both companies will provide greater opportunities for our customers and the growth of our customer partnerships going forward in the future.”

Based in Hixson, TN, Gold Bond reported 2013 North American ad specialty sales of $37.5 million, a year-over-year increase of 3.3%.

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