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Proforma Tabs Rizzi For Biz Development


Counselor Top 40 distributor Proforma (asi/300094) has hired Tom Rizzi to serve as senior vice president of business development, the company has announced. Rizzi, formerly the chief sales officer at Top 40 firm WorkflowOne (asi/333647), will focus on major accounts at Proforma, and help lead recruiting efforts.

“I am very excited to welcome Tom Rizzi to the Proforma family,” said Greg Muzzillo, Proforma’s founder. “Tom brings an impressive track record of helping teams win multi-million dollar accounts and in recruiting top industry talent. We are looking forward to connecting Tom with our million dollar and multi-million dollar owners to win them big opportunities.”

Throughout his career, Rizzi has worked to secure major clients, including Coors, Verizon, and Neiman Marcus. Over 25 years, he has helped win more than $1 billion in sales, according to a Proforma statement.

“I’ve worked with many distributors in this industry and only Proforma offers the tools and resources to put owners in the best position to succeed,” said Rizzi. “I’m thrilled to join the Proforma team and help further the mission of helping owners achieve their dreams by securing profitable opportunities, adding the industry’s best sales reps to their teams and growing Proforma together.”

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