You Tube

Skip Navigation LinksHome > Industry News
SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

Logomark Launches New Marketing Software Program

(6/10/2014)

Marking its entry into a new product category, Counselor Top 40 supplier Logomark (asi/67866) has announced the launch of MyLogomark Marketing Hub, a software program that allows distributors the ability to create custom catalogs, marketing materials, and custom packaging options. The supplier, a traditional hard goods company, announced its intention to enter the printing and packaging category at an event it hosted last week in Newport Beach, CA.

Trevor Gnesin, CEO of Logomark, said his company is launching this new product and service as a way to help the ad specialty industry compete even more effectively with other advertising mediums. “This technology platform will change the way brand managers view promotional products, placing them at the absolute forefront of effective advertising campaigns rather than an afterthought for allocating remaining marketing dollars,” said Gnesin.

Distributors in attendance at the launch event were intrigued by the new offering. “Logomark has shown great initiative and foresight in developing the new technology that will provide distributors with a fully integrated platform for the design and production of custom packaging and other collateral materials,” said Larry Cohen, CEO of Top 40 distributor Axis Promotions (asi/128263). “While we have always had the ability to make custom packaging, it has usually required using a third-party manufacturer and the cost was usually high, especially for low quantity items.”

Logomark said it made a “huge financial investment” and spent two years to develop this new offering. Ultimately, it’s a technology product that provides distributors with the ability to create printed materials and custom packaging for every item in Logomark’s product line. “Although the notion of using custom packaging to enhance the deliverable of the products we sell is not new, it has traditionally been an expensive and dysfunctional process, making it difficult to achieve,” said Mike Emoff, CEO of distributor firm Shumsky (asi/326300). “What Logomark is launching is a bold move within an industry where the distributor sales teams are relatively slow to change. It will be interesting to see how many distributors embrace this and how soon other suppliers follow suit.”

Logomark’s entry in to the printing and packaging space will be rolled out gradually between now and next year. It will be beta tested with select users between August and December 2014, and the company is expected to widely launch the full technology program to the industry in early 2015.

Last year, Logomark ranked as the 13th-largest supplier on Counselor’s supplier Top 40 list. The company has reported 2013 North American ad specialty sales of $102.5 million, an increase of 5% over 2012.



Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need