You Tube

Skip Navigation LinksHome > Industry News
SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

Victorinox Takes Over Its Travel Gear License

(6/3/2014)

Supplier firm Victorinox announced this week that it has assumed full responsibility for its Travel Gear product license, which had previously been managed in the ad specialty and incentive markets by TRG Group (asi/90507). The transaction, which will become fully effective in August 2014, calls for a transition period that will provide Victorinox with the ability to develop and expand its luggage portfolio and related products in a growing number of international markets.

TRG had held the license for the Victorinox travel goods division since 1999. “TRG has been an important partner for Victorinox and helped the brand successfully build its Travel Gear business,” Carl Elsener, CEO of Victorinox Group, said in a statement.

Along with the transaction to take over its own license, Victorinox has formed a new division, Victorinox Travel Gear AG, which will be based at the company’s headquarters in Switzerland. Carsten Kulcke has been named CEO of the new unit and he will work closely with the Victorinox executive team to capitalize on existing collaborations and will strategically lead the company through its integration into expanded markets.

Separately, the company also announced this week that it has named Kipp Acton as senior vice president of sales for Victorinox Swiss Army Inc. Acton most recently held the position of vice president of wholesale for Swarovski NA.



Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need